LinkedIn Adds Engagement Targeting For Video & Lead Ads Recently during Microsoft's quarterly results, CEO, Satya Nadella, spelt out a grim picture of LinkedIn's fortunes. While platform usage surged, marketing investment took a major hit. Satya Nadella, Microsoft Chief Executive, April 2020 "We saw increased demand from work, play and learn-from-home scenarios, benefiting Windows OEM, …
Content Producers Rejoice, Creation Comes To Creator Studio App Over the past year or so, Facebook has been building out and developing its Creator Studio. Creator Studio brings together all the tools you need to effectively post, manage, monetise and measure content across all your Facebook Pages and Instagram accounts. Tools which previously were scattered …
Google Expands Scope Of GMB, With New Booking & Ecommerce Features Google has released a series of updates to help organisations better communicate timely service disruptions and changes via Google Search and Maps. The new features have launched via Google My Business and further cement its status as a must-use communications tool. Unsurprisingly, since the …
Discovery Ads Are Finally Live Across YouTube, Gmail & Google Discover Google advertisers might have noticed a welcome surprise in their ad accounts in recent weeks. No, not the COVID-19 busting $1,000 ad credit Google has been touting, but a new, much-awaited campaign type, Discovery ads. Announced at Google Marketing Live in 2019, Discovery ads …
Google Goes After Social With New Discovery Campaigns Read More »
Facebook Launches Shops, Insta Shopping Tab, Shoppable Live Streams, & More “Liking” things on social media is alright. Buying tho? That’s hot. If Mark Zuckerberg has his way, that is exactly what Facebook’s 2.6 billion users will begin the new post-lockdown era doing. When they’re not butchering Dalgonas. Facebook’s new e-commerce suite, Facebook Shops, announced recently …
Instagram & Giphy Combine For Improved Story Experience Facebook announced on Friday that it is buying the popular GIF-making and sharing website Giphy for a reported price of $400 million. The deal will see Giphy integrating with Instagram, making its vast GIF library easier to crawl and navigate, injecting even more vava-voom into Instagram Stories …
Facebook Aquires Giphy, Integrates With Instagram Read More »
Facebook Video Niches Down With Live Video Chats Following Facebook's recent mega video release, Facebook has announced an expansion of its new Zoom-like Messenger Rooms feature. Messenger Rooms is Facebook's new video conferencing service. With Messenger Rooms, users can create a Room within Messenger or Facebook, and invite anyone to join the video call, even …
eMarketer Claims Daily Usage Is Now 30 mins Evan Speigel, CEO of Snapchat, has reason to be cheerful. After a bumpy 2018, usage bounced back strongly in 2019, before skyrocketing in 2020, as Snap’s recent quarterly results demonstrate. On top of that, at the start of March, Snap was recognised by Fast Company as the …
The World's Gorgeous & Glam Feel COVID Pinch A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, with many concerned about both tone and costs. Influencers' sponsored content has experienced a significant decrease week after week …
[STUDY] Influencer Marketing Costs Could Fall 25% Read More »
LinkedIn Usage & Engagement Up, Ads Down With substantial portions of the global white-collar workforce under lockdown, it should hardly come as a surprise that LinkedIn usage has mushroomed. As per Microsoft’s latest quarterly results, LinkedIn is up to 690 million users, up from 675 million at the end of 2019. Although Microsoft does not …