WhatsApp aims to do better by businesses seeking to connect with customers on the platform. New feature this month include shareable catalogues plus a resurgence of QR codes. Shareable catalogues WhatApp first introduced in-app ‘Catalogs’ way back when the world was a very different place—we’re talking November 2019. Essentially, they were mobile storefronts wholly contained […]
New Marketing Ops on WhatsApp Business Read More »
YouTube Offers A Helping Hand To Floundering Brands YouTube is somewhat of a marketing enigma. Organisations deliberate at length over Facebook and Instagram for marketing and communications purposes, while underplaying YouTube. Despite YouTube dwarfing the latter, and matching the former, in size, and thrashing both combined for daily video consumption. According to Google, over 500
YouTube Reveals Algorithm Ranking Signals Read More »
Instagram Extends Shopping Features Ahead Of Wider Roll-out Following the recent launch of Facebook's bumper ecommerce launch, Instagram has expanded Instagram Shopping to incorporate more types of businesses, including creators (i.e. influencers) that want to connect with shoppers and sell their merchandise on Instagram. "Whether you are a candle business making a foray into e-commerce,
Instagram Expands Shopping Access To More Brands & Influencers Read More »
Facebook's Blocking & Banning Users For Sharing Guardian Posts Facebook approvals for content are a challenge at the best of times. However, presently for publishers and marketers alike, producing and scheduling content feels like a daily spin on the roulette wheel. For not only are there issues galore with content approvals, but the pointy end
Facebook Content Approvals In A Tailspin Due To COVID-19 Read More »
Snapchat Announces New Features Galore At Partner Summit During last week’s virtual Partner Summit, Snapchat announced a flurry of new product releases and marketing features. Snapchat use has boomed in the past few months during the Covid-19 pandemic. The app now has over 229 million daily active users, and more than 100 million of those
Snapchat’s Bumper Marketing & Product Upgrade Read More »
Instagram Sides With Photographers Over Embedded Site Posts Leveraging user-generated content (UGC) in social media is a popular and highly effective communications tactic. It adds authenticity, feels trustworthy and is a nice soft sell. However, due to a flurry of recent complaints from content creators, and a few suspect lawsuits in the US, Instagram has
Instagram’s New Marketing Copyright Headache Read More »
LinkedIn Adds Engagement Targeting For Video & Lead Ads Recently during Microsoft's quarterly results, CEO, Satya Nadella, spelt out a grim picture of LinkedIn's fortunes. While platform usage surged, marketing investment took a major hit. Satya Nadella, Microsoft Chief Executive, April 2020 "We saw increased demand from work, play and learn-from-home scenarios, benefiting Windows OEM,
LinkedIn Upgrades Ad Retargeting Tools Read More »
Content Producers Rejoice, Creation Comes To Creator Studio App Over the past year or so, Facebook has been building out and developing its Creator Studio. Creator Studio brings together all the tools you need to effectively post, manage, monetise and measure content across all your Facebook Pages and Instagram accounts. Tools which previously were scattered
Facebook Creator Studio App FINALLY Comes Good Read More »
Google Expands Scope Of GMB, With New Booking & Ecommerce Features Google has released a series of updates to help organisations better communicate timely service disruptions and changes via Google Search and Maps. The new features have launched via Google My Business and further cement its status as a must-use communications tool. Unsurprisingly, since the
Google My Business’ New COVID-19 Features Read More »
Discovery Ads Are Finally Live Across YouTube, Gmail & Google Discover Google advertisers might have noticed a welcome surprise in their ad accounts in recent weeks. No, not the COVID-19 busting $1,000 ad credit Google has been touting, but a new, much-awaited campaign type, Discovery ads. Announced at Google Marketing Live in 2019, Discovery ads
Google Goes After Social With New Discovery Campaigns Read More »