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Will Facebook’s New ‘Favorites’ Feature Transform Messenger?

Facebook Pushes Microsharing With New Prototype Social media’s pivot towards privacy has been the defining theme for 2019. Naturally spearheaded by market-leader Facebook, following the publication of Mark Zuckerberg’s new privacy manifesto in March. However, bringing this new vision to life will be a colossal effort, requiring an entire product redesign and the wholesale creation […]

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[STUDY] Influencer Costs Soared 1000% Since 2014

Average Cost Per Instagram Photo Is US$1,642, Study Claims A recent study claims that the average cost for a sponsored Instagram photo has jumped from US$134 in 2014 to US$1,642 in 2019. The data, compiled by influencer marketplace Izea, examined negotiated rates between marketers and creators ranging from micro-influencers to celebrities, since 2006. Far from

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Google’s BIG Local Marketing Plays

Google Maps & Shopping Campaigns See Xmas Upgrade One of the most overlooked and underserved aspects of digital communications is the ability to physically move audiences. For the past 20 years, most online marketing tactics have centred on serving web impressions, driving clicks, watching vids, generating Likes and encouraging online comments. Also, Poking. Remember when

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Abode Photoshop Supercharges Phone Cameras With Latest App Launch

Adobe Launches Free AI-powered Photoshop Camera App Most people working in marketing communications roles have, at some point, used Adobe’s Photoshop. Or, at minimum, if you haven’t used for work, you may have used to touch up personal photos. Perhaps editing out drunk bogans from your classy Melbourne Cup “Birdcage” photos. However, all editing tools,

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Brands Get New “Ice-Breakers” For Facebook Messenger

Messenger API Update Sees Improved Engagement Features Facebook has introduced three new features for Messenger designed to help brands stimulate better interactions with their customers on the platform. “Icebreakers” to encourage and expand discussions via Messenger Improved conversation tagging and reactions Simplifying integrating Messenger ads with apps Of the three new features, the “Icebreakers” are

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Facebook’s New Stories Templates

Stories: Less Pressure, More Rapid-Fire & Stickier for Users Since early 2018, Mark Zuckerberg and Co. have been banging the drum for the Story content format. The eventual decline of the traditional social media news feed is all but an expected inevitability. Stories were a cornerstone of Snapchat’s initial success and have been pivotal in Instagram’s

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