Google Shopping Campaigns Get Extended To YouTube It’s getting to that time of year, isn’t it? Michael Bublé wakes up from his cave. Mariah pats her golden goose. The Christmas ads start rolling. Which, if we're honest, is probably a waste of time and money, since no brand has yet to top Robert Dyas’s 2015 […]
YouTube’s New Campaign Extensions For Xmas Push Read More »
Adobe Launches Free AI-powered Photoshop Camera App Most people working in marketing communications roles have, at some point, used Adobe’s Photoshop. Or, at minimum, if you haven’t used for work, you may have used to touch up personal photos. Perhaps editing out drunk bogans from your classy Melbourne Cup “Birdcage” photos. However, all editing tools,
Abode Photoshop Supercharges Phone Cameras With Latest App Launch Read More »
Messenger API Update Sees Improved Engagement Features Facebook has introduced three new features for Messenger designed to help brands stimulate better interactions with their customers on the platform. “Icebreakers” to encourage and expand discussions via Messenger Improved conversation tagging and reactions Simplifying integrating Messenger ads with apps Of the three new features, the “Icebreakers” are
Brands Get New “Ice-Breakers” For Facebook Messenger Read More »
New Group Ads Trial Acts As Extension Of News Feed Ads It was always going to happen, wasn’t it? Wherever the attention shifts ads follow. Facebook is reportedly trying out ad placements it the Groups tab, where users can view content from all the Groups they belong to, according to Ad Week. The test includes
Facebook Testing Ads In Groups Read More »
Stories: Less Pressure, More Rapid-Fire & Stickier for Users Since early 2018, Mark Zuckerberg and Co. have been banging the drum for the Story content format. The eventual decline of the traditional social media news feed is all but an expected inevitability. Stories were a cornerstone of Snapchat’s initial success and have been pivotal in Instagram’s
Facebook’s New Stories Templates Read More »
140m+ Businesses Active On Facebook Platform At the start of 2019, Mark Zuckerberg laid out the future for his vast communications empire, with privacy, and messaging in particular, at its core. “In a few years, I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network. We
Facebook Messenger Offers Richer Engagement & Better Ads Read More »
Instagram Now Testing Product Launch Reminders For Brands Instagram’s big 2019 play on commerce and shopping appears to be gathering momentum as the platform releases its latest test feature for product launches. As per its Checkout trial, which launched earlier this year, Instagram is working with a test pool of partners allowing brands to set
Instagram Expanding Shopping Creds With Product Drop Trials Read More »
New Video Ads, But What About The Traffic? With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have
Facebook’s New Interactive Brand Video Campaigns Read More »
Snapchat's Smart New Video Updates Snapchat’s strong 2019 continues apace, with a flurry of video marketing updates just announced at Advertising Week New York. After a troubled 2018, bogged down with product redesign issues, the ephemeral messaging app has bounced back well in 2019, with both growing usage and marketing revenue. At Ad Week Snapchat
Snapchat Marketing Continues To Get Better & Better Read More »
Organic Social Opportunities Still Abound For The Flexible With each passing year, achieving stellar results in social media inexpensively gets more challenging. That’s not to say it is impossible. Rather, it requires more thought and a fresh perspective, since opportunities ebb and flow. As we head into the final quarter of 2019, Social Bakers latest
[2019 REPORT] Facebook + Instagram Organic & Paid Trends Read More »