140m+ Businesses Active On Facebook Platform At the start of 2019, Mark Zuckerberg laid out the future for his vast communications empire, with privacy, and messaging in particular, at its core. “In a few years, I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network. We […]
Facebook Messenger Offers Richer Engagement & Better Ads Read More »
Instagram Now Testing Product Launch Reminders For Brands Instagram’s big 2019 play on commerce and shopping appears to be gathering momentum as the platform releases its latest test feature for product launches. As per its Checkout trial, which launched earlier this year, Instagram is working with a test pool of partners allowing brands to set
Instagram Expanding Shopping Creds With Product Drop Trials Read More »
New Video Ads, But What About The Traffic? With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have
Facebook’s New Interactive Brand Video Campaigns Read More »
Snapchat's Smart New Video Updates Snapchat’s strong 2019 continues apace, with a flurry of video marketing updates just announced at Advertising Week New York. After a troubled 2018, bogged down with product redesign issues, the ephemeral messaging app has bounced back well in 2019, with both growing usage and marketing revenue. At Ad Week Snapchat
Snapchat Marketing Continues To Get Better & Better Read More »
Organic Social Opportunities Still Abound For The Flexible With each passing year, achieving stellar results in social media inexpensively gets more challenging. That’s not to say it is impossible. Rather, it requires more thought and a fresh perspective, since opportunities ebb and flow. As we head into the final quarter of 2019, Social Bakers latest
[2019 REPORT] Facebook + Instagram Organic & Paid Trends Read More »
Facebook's Launches Interactive New Ad Units With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have been
Do Facebook’s New Ad Features Spell Doom For Social traffic? Read More »
Facebook is poised to hide like counts from posts. With potentially huge implications for social media metrics, Zuckerberg and co have quietly planted a likes-hiding code in Facebook’s Android app. Losing likes Jane Wong—a Hong Kong based tech blogger—uncovered the ‘prototype functionality’. The inactive code she discovered in the app will (when triggered) hide like/reaction
Facebook Poised to Hide Popularity Read More »
Hashtags on Instagram: they enhance exposure and engagement, right? But how can you get the best from them? Put hashtags in post caption or in the first comment? How many? Do you hide them? A data-driven perspective is currently doing the rounds, published by analytics experts Socialinsider and content curation service Quuu. Is this new
[NEW STUDY] Hashtag Strategies to Win Instagram Read More »
TikTok Usage Surging As Spend Tops $3m *Daily* On Ads With bucket loads of cash to burn, teen app sensation TikTok is showing no signs of slowing down, yet again dominating app download charts. For the uninitiated, TikTok is the international version of Douyin, the Chinese powerhouse, specialising in short-form video. Users upload ‘wacky’ videos
TikTok Dominates App Download Charts Again Read More »
New Study Shows Big Gains For Social On Stories & Video The gradual story-ifiction of social media was perhaps one of the leading digital themes of 2018. Alternatively, at least, one of the less controversial ones. When considered alongside data misuse, abuse and general platform villainy. As is often the way, platforms shift product direction.
Social Ad Spend up 37% Read More »