Facebook's Launches Interactive New Ad Units With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have been […]
Do Facebook’s New Ad Features Spell Doom For Social traffic? Read More »
Facebook is poised to hide like counts from posts. With potentially huge implications for social media metrics, Zuckerberg and co have quietly planted a likes-hiding code in Facebook’s Android app. Losing likes Jane Wong—a Hong Kong based tech blogger—uncovered the ‘prototype functionality’. The inactive code she discovered in the app will (when triggered) hide like/reaction
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Hashtags on Instagram: they enhance exposure and engagement, right? But how can you get the best from them? Put hashtags in post caption or in the first comment? How many? Do you hide them? A data-driven perspective is currently doing the rounds, published by analytics experts Socialinsider and content curation service Quuu. Is this new
[NEW STUDY] Hashtag Strategies to Win Instagram Read More »
TikTok Usage Surging As Spend Tops $3m *Daily* On Ads With bucket loads of cash to burn, teen app sensation TikTok is showing no signs of slowing down, yet again dominating app download charts. For the uninitiated, TikTok is the international version of Douyin, the Chinese powerhouse, specialising in short-form video. Users upload ‘wacky’ videos
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New Study Shows Big Gains For Social On Stories & Video The gradual story-ifiction of social media was perhaps one of the leading digital themes of 2018. Alternatively, at least, one of the less controversial ones. When considered alongside data misuse, abuse and general platform villainy. As is often the way, platforms shift product direction.
Social Ad Spend up 37% Read More »
Facebook's Latest Deals Welcome TV Content To Social Feeds Facebook last week announced a series of new partnerships with many of the major Australian TV movers and shakers. Premium news content from Australia’s leading broadcasters including Nine, Seven, SBS, Sky News and 10 is now available on Facebook. The partnerships include funding to support the
Will Facebook’s Local TV Deals Jump-start Facebook Watch? Read More »
Facebook Search Ads Now Live Following six months of trialling Facebook has expanded the rollout of its new ‘Search’ ads. Initially announced in December 2018, search ads are now increasingly available as an ad placement, after a successful trial in the automotive and retail sector. The launch of Facebook search ads echoes the recent launch
Can Facebook’s New Search Ads Really Challenge Google? Read More »
New Creator Studio Update Sees Fresh Instagram Integration Five years after launching Facebook Business Manager, Facebook has done the unthinkable and properly integrated Instagram. In recent days Instagram has been integrated natively, within Business Manager as part of the Creator Studio. That’s right. Native baby. Now, step away from your computer and bust a move.
Instagram Scheduling *Finally* Comes To Facebook Read More »
ACCC's Sweeping Recommendations Will Alter Digital Landscape Forever (Image credit: KC Green, 'This Is Fine' meme.) Last Friday, the Australian Competition and Consumer Commission (ACCC) concluded its 18-month investigation into the effective digital duopoly which Google and Facebook enjoy. Or, more formally put, its Digital Platform’s enquiry. The final report includes 23 wide-reaching recommendations, the
Landmark ACCC Report Sparks Facebook & Google Crackdown Read More »
LinkedIn's New Features For Users & Advertisers Alike LinkedIn latest product release and Microsoft’s latest quarterly results demonstrate the platform is both literally and metaphorically ‘open for business’. Microsoft’s latest data shows continued growth in user sessions, revenue and on-site engagement. LinkedIn’s heritage has long been in recruitment, with its Talent Solutions being its main
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