Instagram engagement is down, according to a new study. Is the platform dead, or do your ideas need refreshing? Well, the good folk over at Later analysed over 81 million Instagram feed posts between 2021 and 2022 and delivered some answers to your questions. A head’s up, though, Reels were excluded from the study – […]
[New Study] Instagram Engagement Is Down. What Next? Read More »
A lack of contact and support for Facebook and Instagram has caused frustration for marketers for years, but now it looks like that issue could be solved for some people. Why? Because Meta has upgraded its business support options. Now called Meta Pro Team, small businesses have a way to get one-on-one support for a
Instagram & Facebook Business Support Gets An Overdue Upgrade Read More »
Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands for potential partnership opportunities. Mark Zuckerberg, Facebook “We’re testing a
Meta Announces New Creator Marketplace For Influencer Activity Read More »
In news that will surprise absolutely nobody, Instagram has said it’s working on more changes to Reels. TechCrunch revealed that all videos will be automatically converted into Reels. Testing is being carried out with select users around the world and is part of efforts to “simplify and improve the video experience on Instagram”, a Meta
Instagram Converts All Videos To Reels In New Test Read More »
To further combat the threat posed by TikTok, Meta has huge plans in the works for the Facebook and Instagram algorithm. In an internal memo leaked to Verge, a Meta executive said that Facebook’s feed will start recommending posts to users regardless of where they came from. Furthermore, Messenger and Facebook will be reunited after
Instagram & Facebook Algos To Be Overhauled, According To Meta Leak Read More »
Instagram’s latest update will offer marketers more control of their Instagram grid thanks to pinned posts and an edit grid option, which is in testing. Using those new features, brands will be able to customise the content on display to get their best performing posts in front of user’s eyes immediately. In a video released
Instagram Offers Brands More Grid Control Read More »
Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to interact with companies in the same way they talk to their friends. Luckily for Meta, it owns several high-profile messaging platforms,
Meta Expands Ads & Messaging Business Tools Read More »
Instagram is testing another feature that’ll have the folks over at TikTok looking on with a wry smile. TikTok’s full-screen main feed display could be coming to an Instagram experience near you. The move makes sense within the short-form video wars as Insta is trying everything in its power to make Reels more popular and
Instagram Trials TikTok Style Full-Screen Home Feed Read More »
In a move that could spark concern among some marketers, Instagram is moving to prioritise original content over reposts. Marketers who lean into a lot of user-generated content, memes or even potentially influencer posts or have done so in the past could feel a pinch following Instagram’s latest algorithm updates. In a video posted on
Instagram Tweaks Algorithm Favouring “Original Content” Read More »
How many hashtags should you add to your Instagram posts to make engagement pop? Four? Fourteen? None? According to Head of Instagram Adam Mosseri, hashtags don’t really help with post distribution, so it’s probably not worth losing too much sleep over, either way… Mosseri stated that hashtags are designed to help categorise posts better and
[New Report] Do Instagram Hashtags Help Grow Impressions? Read More »