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Instagram Converts All Videos To Reels In New Test

In news that will surprise absolutely nobody, Instagram has said it’s working on more changes to Reels. TechCrunch revealed that all videos will be automatically converted into Reels. Testing is being carried out with select users around the world and is part of efforts to “simplify and improve the video experience on Instagram”, a Meta […]

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Instagram & Facebook Algos To Be Overhauled, According To Meta Leak

To further combat the threat posed by TikTok, Meta has huge plans in the works for the Facebook and Instagram algorithm. In an internal memo leaked to Verge, a Meta executive said that Facebook’s feed will start recommending posts to users regardless of where they came from. Furthermore, Messenger and Facebook will be reunited after

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Meta Expands Ads & Messaging Business Tools

Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to interact with companies in the same way they talk to their friends. Luckily for Meta, it owns several high-profile messaging platforms,

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Instagram Trials TikTok Style Full-Screen Home Feed

Instagram is testing another feature that’ll have the folks over at TikTok looking on with a wry smile. TikTok’s full-screen main feed display could be coming to an Instagram experience near you. The move makes sense within the short-form video wars as Insta is trying everything in its power to make Reels more popular and

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Instagram Tweaks Algorithm Favouring “Original Content”

In a move that could spark concern among some marketers, Instagram is moving to prioritise original content over reposts. Marketers who lean into a lot of user-generated content, memes or even potentially influencer posts or have done so in the past could feel a pinch following Instagram’s latest algorithm updates. In a video posted on

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[New Report] Do Instagram Hashtags Help Grow Impressions?

How many hashtags should you add to your Instagram posts to make engagement pop? Four? Fourteen? None? According to Head of Instagram Adam Mosseri, hashtags don’t really help with post distribution, so it’s probably not worth losing too much sleep over, either way… Mosseri stated that hashtags are designed to help categorise posts better and

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Pinterest Releases News Ads & Ecommerce Offerings at Ads Global Event

Pinterest has announced a raft of new features at its Pinterest Presents global advertiser summit. The new additions include in-stream shopping updates, promoted Idea Pins and a fresh look to its Pinterest Trends tool. For consumer brands already advertising on Pinterest, good job. If not, maybe Pinterest’s latest feature dump might tempt you… Pinterest for

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