Have you ever done an incredible bit of work and the credit goes to someone else? It’s incredibly frustrating, isn’t it. Imagine if your income revolves around getting credit for unique and entertaining content ideas… Which is why Instagram is taking steps to make sure creators receive the appropriate credit for their work. Being properly […]
Instagram Launches Enhanced Tags for Creators Read More »
Pinterest has announced a raft of new features at its Pinterest Presents global advertiser summit. The new additions include in-stream shopping updates, promoted Idea Pins and a fresh look to its Pinterest Trends tool. For consumer brands already advertising on Pinterest, good job. If not, maybe Pinterest’s latest feature dump might tempt you… Pinterest for
Pinterest Releases News Ads & Ecommerce Offerings at Ads Global Event Read More »
The war between Meta and TikTok shows no signs of slowing as Instagram has announced another fresh update for videos. Videos on Instagram will now have an auto-generated caption option, just like they have over at TikTok. It will be available in 17 languages, with more to follow. Adam Mosseri, Head of Instagram, via Twitter
Instagram releases auto-generated captions for video Read More »
TikTok has officially confirmed a massive change to how the platform will operate. Users will now be able to upload videos up to 10 minutes long, an increase in seven minutes from the previous maximum. The option to film longer videos will be rolled out across the globe in the next few weeks, but users
TikTok extends videos from 3 mins to 10 mins Read More »
There’s bad news for all those Instagram aficionados out there – engagement is down by 30%. A report by Rival IQ has illustrated how the engagement rate per post dropped from 0.98% in 2021 to 0.67% in 2022. However, the drop is not necessarily unique to Insta, with Twitter and Facebook also witnessing declining engagement
[STUDY] Instagram Engagement Down 30% Read More »
Meta will not stop in its quest to beat TikTok at its own game. Its latest attempt is to bring the Instagram-debuted Reels to Facebook. Facebook publicly launched Reels in the U.S in September 2021, and it’s now available in 150 countries, allowing Instagram content creators to cross-post Reels from Insta to reach a broader
Facebook Reels Rolls Out Globally Read More »
YouTube CEO Susan Wojcicki has provided an overview of the site’s key areas of focus for 2022 – and no surprise – it includes plenty on where it intends to take its short-form product, Shorts. YouTube says Shorts has now passed the five trillion view mark, which shows how important it’s become to the platform.
YouTube Lays Out 2022 Plans For Creators & Brands Read More »
Instagram has announced some pretty exciting changes to the way content creators can use its Remix feature. Previously, only short-form Reels could be remixed, but now creators can Remix any video uploaded to Instagram. Before you rush off and explore a back catalogue that just opened up, a word of warning: you can only use
Instagram Extends Video Remix Option to All Videos, Not Just Reels Read More »
Facebook made one, last-ditch change to its ad objective listings in Ads Manager before 2021 ended. If you missed it, that’s no surprise as Mark Zuckerberg’s boffins got it done just days before Christmas. The change aims to make your ad campaign set-up process easier by increasing focus on the options and tools most relevant
Facebook Consolidates Campaign Objectives In Ads Manager Read More »
YouTube engineers explain video recommendation rankings YouTube has published an overview of how its recommendation system works, which will help brands and marketers understand how the system ranks videos to users – with that insight, it should be easier to attract more views and earn a better response from your audience. Cristos Goodrow, VP of
YouTube Lifts Hood On Video Algorithms Read More »