Instagram has started testing a new feature that is bound to split its users into two camps. While some might love a rumoured ‘Repost’ option, others might hate it and see it as another way that the app is leaving its roots far, far behind. Instagram Repost – coming to you soon? Whatever your opinion […]
Instagram Testing new ‘Repost’ Option Read More »
Instagram has been following TikTok’s lead when it comes to AI-led discovery for some time now, but it’s yet to release guidance for brands and marketers on how to make the most of that (which it calls Recommendations). Well, now we’re all in luck because Insta’s Head, Adam Mosseri, has shed some light on the
Instagram Reveals “Recommendations” Best Practices To Boost Organic Discovery Read More »
Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. Meta “Through Advantage+ solutions, advertisers can tap into the power of AI to provide more relevant campaigns to the people who matter most to
Meta Expands “Advantage+” Automation Capabilities Read More »
Another new headline feature is coming to Reels – but before you roll your eyes and start thinking about what else Meta could have duped from TikTok this time around, this time it may be different. Because the feature is something, you may have seen on Instagram before. Before we get to that, there is
Instagram & Facebook See New Creative Reels Updates Read More »
It’s been a mixed week or so for Instagram, which announced new tools for Reels but has backed down on other changes after criticism from users, creators and celebs alike. We’ll address that awkward turn-around later because there’s a bit to get through regarding the new features. Until now, Reels has been focused on videos.
Instagram Adds New Editing & Engagement Tools for Reels Read More »
Get ready folks, because if you get your Instagram offering right, you may be about to see a swarm of folk begging you to take their money. That’s because Instagram has updated its Maps offering to include a search feature that users will be able to explore locations around them. Instagram, via Social Media Today
Instagram Improves Business Discovery Tools Within Instagram Maps Read More »
With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been racked up, but it’s not always easy to know where to start. Not all businesses automatically lend themselves to creating short-form videos, and not all marketers have that experience in
Instagram Expands Reels Template Access, Speeding Up Video Creation Read More »
Instagram engagement is down, according to a new study. Is the platform dead, or do your ideas need refreshing? Well, the good folk over at Later analysed over 81 million Instagram feed posts between 2021 and 2022 and delivered some answers to your questions. A head’s up, though, Reels were excluded from the study –
[New Study] Instagram Engagement Is Down. What Next? Read More »
A lack of contact and support for Facebook and Instagram has caused frustration for marketers for years, but now it looks like that issue could be solved for some people. Why? Because Meta has upgraded its business support options. Now called Meta Pro Team, small businesses have a way to get one-on-one support for a
Instagram & Facebook Business Support Gets An Overdue Upgrade Read More »
Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands for potential partnership opportunities. Mark Zuckerberg, Facebook “We’re testing a
Meta Announces New Creator Marketplace For Influencer Activity Read More »