LinkedIn’s latest benchmark data points to a platform evolving far beyond professional networking. Engagement is rising, audiences are rewarding deeper content, and brands are adapting their publishing strategies to keep pace with changing user behaviour. Based on an analysis of 1.3 million LinkedIn posts from more than 16,000 business pages, the 2026 benchmark report highlights […]
[STUDY] LinkedIn Engagement Benchmarks Shift Again Read More »
LinkedIn is becoming a far more strategic platform in an AI-driven discovery landscape. Recent updates highlight two converging shifts. Long-form articles are driving stronger engagement, while also playing a growing role in how AI chatbots source and cite information. Taken together, these trends signal a change in how marketers should approach content creation, distribution, and
LinkedIn Long-Form Boosts Visibility In AI Search Read More »
LinkedIn has become the most cited domain for professional queries across major AI platforms, marking a significant shift in how expertise is surfaced in AI-generated answers. New data from Profound shows the platform surged from outside the top 20 to the top five most cited sources on ChatGPT in just three months, one of the
[STUDY] LinkedIn Becomes Top Source In AI Answers Read More »
LinkedIn has overhauled its Feed, introducing a new AI-driven ranking system built on large language models. Detailed in a post from the LinkedIn Engineering blog, the update marks a significant shift in how content is understood, ranked, and distributed. The change moves the platform away from traditional engagement signals and towards a deeper, more contextual
LinkedIn Algorithm Update Prioritises Relevance Over Reach Read More »
New data from Buffer’s State of Social Media Engagement 2026 report highlights a clear shift in how audiences interact across major platforms. Engagement is no longer evenly distributed. It is concentrating around platforms that offer clear value, either through professional insight or entertainment. The findings point to LinkedIn and TikTok continuing to command attention, even
[NEW STUDY] Meta And TikTok Battle For Engagement Read More »
Most social strategies still treat platforms as a portfolio decision. Increase TikTok. Defend Instagram. Maintain Facebook. Test LinkedIn. The problem is not budget allocation. It is structural misunderstanding. Emplifi’s 2026 Social Media Benchmarks, built on analysis of more than 200,000 branded profiles across Facebook, Instagram, TikTok, X, YouTube and LinkedIn, shows growth, engagement and visibility
[STUDY] Instagram Growth Holds As Reach Declines Read More »
LinkedIn has released its 2026 Skills on the Rise for Marketing, offering a data-backed view of the capabilities shaping hiring decisions right now. Unlike a simple trend report, the ranking combines skills added to marketer profiles with hiring success data, measuring growth relative to professionals hired over the past year. Resulting insights go beyond what
LinkedIn Reveals Top Marketing Skills 2026 Read More »
Trust is no longer a soft brand metric in B2B. It is a measurable growth lever. LinkedIn’s latest research into the 2026 B2B landscape makes the shift explicit. 75% of decision-makers say thought leadership is a more trustworthy way to assess a company’s capabilities than product sheets or marketing materials. 95% of hidden buyers say
LinkedIn Data Redefines B2B Influence Read More »
LinkedIn has shared new insights into how B2B marketing is evolving, with a clear emphasis on trust, credibility, and human connection. The findings bring together several trends that have been emerging over recent years and position people-powered thought leadership as a central driver of B2B performance heading into 2026. While video adoption, full-funnel events, improved
[STUDY] LinkedIn Signals People Led B2B Shift Read More »
LinkedIn has released its latest Jobs on the Rise report, offering a clear signal of where hiring momentum is building as we head into 2026. The data, based on job changes and profile updates between 2023 and 2025, shows how professionals and businesses are responding to rapid technological and economic change. Artificial intelligence dominates the
LinkedIn Reveals Jobs On The Rise 2026 Read More »