[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

LinkedIn

LinkedIn Reverts Algorithm After Recency Backlash

LinkedIn has confirmed it is rolling back recent feed changes following user frustration over a surge in outdated posts. The platform had been testing a new algorithm designed to balance content recency with relevance. However, the update triggered widespread complaints from users who felt the feed became stale and disconnected from real-time professional activity. The […]

LinkedIn Reverts Algorithm After Recency Backlash Read More »

[NEW STUDY] LinkedIn Unlocks Influence of Hidden Buyers

Too many deals fall apart behind closed doors — and marketers are left guessing why. LinkedIn and Edelman’s 2025 B2B Thought Leadership Impact Report sheds light on the overlooked stakeholders quietly shaping outcomes: target buyers and hidden buyers. Target Buyers are subject matter experts. They are the IT leads, marketing heads, or technical users who

[NEW STUDY] LinkedIn Unlocks Influence of Hidden Buyers Read More »

LinkedIn Data Shows Creators Now Drive B2B Trust

New research from LinkedIn reveals a significant shift in B2B buyer behaviour. Creator content now outperforms branded content when it comes to trust and influence across the buying journey. For senior marketers, the takeaway is clear. Creator content is no longer a top-of-funnel tactic. It is driving decisions at every stage, from initial discovery and

LinkedIn Data Shows Creators Now Drive B2B Trust Read More »

LinkedIn Expands Video Ads With First Impression and BrandLink Formats

LinkedIn is deepening its focus on video, positioning itself as a premium platform for corporate storytelling. At its first-ever NewFronts presentation, the company introduced a range of expanded video ad formats and distribution tools designed to help marketers reach professional audiences more effectively. Video consumption on LinkedIn continues to grow. The platform reports a 36%

LinkedIn Expands Video Ads With First Impression and BrandLink Formats Read More »

LinkedIn Upgrades Campaign Measurement

LinkedIn has unveiled a new data-driven attribution model, designed to provide advertisers with a more accurate and comprehensive view of how their campaigns influence customer behaviour. Traditional attribution models, particularly last-click attribution, have long been criticised for overemphasising bottom-of-the-funnel interactions while undervaluing upper- and mid-funnel efforts. By integrating Multi-Touch Attribution (MTA) and Marketing Mix Modelling

LinkedIn Upgrades Campaign Measurement Read More »

[NEW STUDY] Influencer Marketing Comes Of Age

For years, influencer marketing has been synonymous with B2C brands promoting lifestyle products through celebrity endorsements and viral campaigns. However, the game is changing. Influencer marketing is making waves in the B2B world, driven by platforms like LinkedIn. According to a recent LinkedIn survey of over 1,700 tech buyers across the UK, US, and India,

[NEW STUDY] Influencer Marketing Comes Of Age Read More »

LinkedIn Updates Posting Best Practices

LinkedIn has shared updated guidance on the types of content that perform well on the platform and those that could be penalised by its feed algorithm. These insights are designed to help users maximise their content’s visibility and engagement while maintaining the platform’s professional standards. If you’re looking to enhance your LinkedIn strategy, understanding these

LinkedIn Updates Posting Best Practices Read More »

[New Study] 90% of B2B CMOs Championing Creative

Historically, B2B advertising has leaned on rational messaging, focusing on product features, benefits, and performance metrics to influence business decision-makers. But with today’s competitive landscape and the rising expectations of B2B audiences, this functional approach alone isn’t enough. A new wave of research, including LinkedIn’s “B2B Renaissance” study with MAGNA Media Trials, highlights that adding

[New Study] 90% of B2B CMOs Championing Creative Read More »