Historically, B2B advertising has leaned on rational messaging, focusing on product features, benefits, and performance metrics to influence business decision-makers. But with today’s competitive landscape and the rising expectations of B2B audiences, this functional approach alone isn’t enough. A new wave of research, including LinkedIn’s “B2B Renaissance” study with MAGNA Media Trials, highlights that adding …

[New Study] 90% of B2B CMOs Championing Creative Read More »

LinkedIn has evolved far beyond its origins as a job-seeking platform. Today, it serves as a dynamic space for professional dialogue and thought leadership, with a rising trend of C-suite executives, particularly CEOs, using it to build their public profiles and engage directly with professional audiences. Financial Times (FT), October 2024 “There has been a …

CEO Social Posts Up 23% on LinkedIn Read More »

LinkedIn is expanding access to its AI-powered ad campaign tool, “Accelerate,” designed to automate the entire campaign creation process. Initially launched in limited testing last October, Accelerate is now set to be available to all advertisers globally. The tool scans the URL provided in your campaign setup and your company’s LinkedIn presence to build a …

LinkedIn’s New AI Tool “Accelerate” Rolling Out Globally Read More »

LinkedIn has officially launched its new Premium Company Pages, targeting small and medium-sized businesses (SMBs) to boost their in-app presence and, consequently, LinkedIn’s subscription revenue. This expanded business profile offering introduces a variety of features designed to enhance brand visibility and engagement on the platform. Enhanced Lead Generation Tools One of the standout features is …

LinkedIn Launches Premium Company Pages Read More »

If you’ve recently noticed a reduction in the size of link preview images on LinkedIn, you’re not alone. This change is part of a broader update announced by LinkedIn, which is gradually rolling out across the platform. While some posts still display the full-width preview images, this is becoming increasingly rare for organic content. The …

LinkedIn Tanks Organic Link Posts Read More »

LinkedIn is expanding its Thought Leader Ads to allow advertisers to sponsor content from any user, not just content created by their own employees. Previously, pages could use Thought Leader Ads to boost posts from company employees only, but now advertisers can use them to promote posts from anyone. What are Thought Leaders Ads? Thought …

LinkedIn Expands Thought Leadership Ads Read More »

Heads up LinkedIn users – the social media network is changing the way its algorithm works to reward content that provides unique value and insights. Part of that shift involves the promotion of older posts via a new ‘suggested posts’ feature that could help some accounts broaden the reach of their old, but still highly …

LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months Read More »