[SMK] AI & Digital Marketing Capability Transformation
LinkedIn has released its 2026 Skills on the Rise for Marketing, offering a data-backed view of the capabilities shaping hiring decisions right now. Unlike a simple trend report, the ranking combines skills added to marketer profiles with hiring success data, measuring growth relative to professionals hired over the past year. Resulting insights go beyond what
LinkedIn Reveals Top Marketing Skills 2026 Read More »
Trust is no longer a soft brand metric in B2B. It is a measurable growth lever. LinkedIn’s latest research into the 2026 B2B landscape makes the shift explicit. 75% of decision-makers say thought leadership is a more trustworthy way to assess a company’s capabilities than product sheets or marketing materials. 95% of hidden buyers say
LinkedIn Data Redefines B2B Influence Read More »
LinkedIn has shared new insights into how B2B marketing is evolving, with a clear emphasis on trust, credibility, and human connection. The findings bring together several trends that have been emerging over recent years and position people-powered thought leadership as a central driver of B2B performance heading into 2026. While video adoption, full-funnel events, improved
[STUDY] LinkedIn Signals People Led B2B Shift Read More »
LinkedIn has released its latest Jobs on the Rise report, offering a clear signal of where hiring momentum is building as we head into 2026. The data, based on job changes and profile updates between 2023 and 2025, shows how professionals and businesses are responding to rapid technological and economic change. Artificial intelligence dominates the
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LinkedIn is expanding its advertising capabilities with a new set of tools designed to help B2B marketers drive stronger brand awareness, deliver more relevant messaging, and streamline creative production. The latest updates include Reserved Ads for premium feed placement, automated ad personalisation, AI-generated copy variants, and a forthcoming Flexible Ad Creation feature. As B2B marketers
LinkedIn Boosts Brand Ads With AI Tools Read More »
LinkedIn has introduced a more intuitive way for brands to find and promote user-generated content, making its Thought Leader Ads easier to activate and manage through Campaign Manager. The new Partnerships tab simplifies discovery and permissions, allowing advertisers to boost authentic voices and credible commentary that mention their brand, product, or event. The update reinforces
LinkedIn Streamlines B2B Influencer Marketing Read More »
LinkedIn is sharpening its focus on authentic engagement, video content and AI-driven personalisation, while tightening its defences against spam and manipulative posting tactics. The professional network’s strategy is paying off. User interaction continues to rise, video creation is booming, and its ad business is expanding faster than many of its mid-tier social rivals. For marketers,
LinkedIn Ad Revenue Up 18% Read More »
LinkedIn has launched a new tool designed to give B2B marketers deeper insight into campaign performance and stronger proof of ROI. The Company Intelligence API allows advertisers to connect LinkedIn engagement data directly to their CRM, providing a clearer view of how on-platform activity translates into pipeline and revenue. For B2B marketers navigating complex buying
LinkedIn Launches Company Intelligence API Read More »
LinkedIn has confirmed it is rolling back recent feed changes following user frustration over a surge in outdated posts. The platform had been testing a new algorithm designed to balance content recency with relevance. However, the update triggered widespread complaints from users who felt the feed became stale and disconnected from real-time professional activity. The
LinkedIn Reverts Algorithm After Recency Backlash Read More »
Too many deals fall apart behind closed doors — and marketers are left guessing why. LinkedIn and Edelman’s 2025 B2B Thought Leadership Impact Report sheds light on the overlooked stakeholders quietly shaping outcomes: target buyers and hidden buyers. Target Buyers are subject matter experts. They are the IT leads, marketing heads, or technical users who
[NEW STUDY] LinkedIn Unlocks Influence of Hidden Buyers Read More »