Say 'Hello' To A Simpler, More Personalised, Feature Rich Twitter Twitter has today rolled out a global redesign of Twitter.com; it’s most significant design change in seven years. To say it was a tad overdue is not an understatement. Twitter’s designers started tinkering with a web redesign back in 2017, before opening up to beta […]
Twitter.com Redesign, 7 Years In The Making Read More »
LinkedIn's Big AI Bets Driving Record Feed Engagement As a twelve-year-old growing up playing football in London, all kids dream of winning ‘Player’s Player’, come the end of season ‘Club Night’. ’Tis the ultimate accolade. The Ballon d'Or of council estates across the land. However, if LinkedIn played under-13s football, it’s unlikely they’d be up
LinkedIn Engineers Explain News Feed Algorithm Read More »
LinkedIn Latest Acquisition Will Power Improved Ad Targeting & Attribution LinkedIn’s bumper 2019 continues apace with its acquisition of advertising tech business Drawbridge, for an undisclosed fee. Drawbridge's advanced artificial intelligence will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns, providing better marketing attribution. After 13 years in the
LinkedIn Super Charges Ads With Major AdTech Deal Read More »
eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Feed updates start to bite. Daily Facebook usage in 2019 is expected to remain at 38 minutes per person per day, dropping to
Facebook Usage Dropping From 2017 High, While Instagram Peaks Read More »
Today’s guest blog post is from Chris Fraser Partner at Intention.al, an excellent digital ad agency, rated highly by SMK. Do not be put off by Chris’s ham-fisted attempt at a man bun; he is a smart chap, with smart things to say. Over to Chris… 'Be Careful Believing What You Want To Believe' Listening
The Power Of Being Wrong Read More »
LinkedIn's 2019 Feature Extravaganza Pays Off LinkedIn’s parent company Microsoft has just released its quarterly results, showing a booming platform, going from strength to strength. Microsoft CEO Satya Nadella: “LinkedIn again exceeded expectations across all lines of business driven by record levels of engagement in the feed, content shared across the platform, and messages sent
LinkedIn Engagement Up 24% Read More »
'But How Will We Validate Our Existence', Cry The Instafamous??!?? A leaked Instagram design trial shows the platform is experimenting with obscuring and hiding ‘Like’ counts, as uncovered by reverse-engineering guru Jane Manchu Wong. On the link above, if we view screenshots left to right; you can see on the far left that the Instagram
Instagram Trialling Killing Off Likes Read More »
Snapchat Ramps Up At 2019 Partner Summit During Snap’s inaugural ‘Partner Summit’ last week in Los Angeles Chief Executive, Evan Spiegel, came out swinging for copycats Instagram and Facebook, alongside announcing a series of innovative new features. Snapchat lacks the comprehensive reach of Facebook or YouTube, which both reach approx. 80% of web users in
SnapChat: ‘We Own 18 – 24 Year Olds’ Read More »
LinkedIn’s 2019 Ad Upgrade Continues Apace With Lookalike Launch LinkedIn’s strong start to 2019 continues with the launch of three new targeting features, announced on Wednesday, with the most notable being Lookalike Audiences. For those unfamiliar with the idea of lookalikes, the feature was first popularised on Facebook in 2013. If you don’t feel like
LinkedIn Launches Lookalike Audiences Read More »
Facebook Ads Default To Campaign Budget Optimization From September An important change is rolling out in September related to the way Facebook and Instagram advertisers set campaign budgets. Starting in September, new and **existing** campaigns will be migrated to Facebook’s automated campaign budget allocation system, which optimises campaign budgets across an advertiser’s ad sets. Facebook says
Facebook’s Latest Ad Budgeting Update Read More »