[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

LinkedIn

LinkedIn Upgrades Campaign Manager

LinkedIn Upgrades Audience Targeting  LinkedIn has just pushed live several new tools to help marketers on its platform bolster the effectiveness of their targeting, in keeping with similar launches from earlier in the year The most notable update of the recent release is perhaps the new audience forecasting information which sits within the Campaign Manager […]

LinkedIn Upgrades Campaign Manager Read More »

Page Tips from LinkedIn’s Top 10

Innovation, visible social responsibility, valuing employees and video: new analysis says these may be the most important factors to amass a following for your company on LinkedIn. Kylee Lessard—LinkedIn’s own Associate Product Marketing Manager—has profiled and analysed the 10 most followed companies on LinkedIn and says we should all learn from their performance. Lessard’s Lessons to Impress

Page Tips from LinkedIn’s Top 10 Read More »

[New Study] Which Keywords Drive Most YouTube Views?

Pew Research's YouTube Deep Dive Shows Power of Power Keywords YouTube is perhaps the best-kept secret in modern digital marketing. Outside of television, in its various forms, YouTube rules the roost for online video consumption. Globally, YouTube is responsible for 11.4% of total internet data consumption, second only to Netflix, which hoovers up 15% of

[New Study] Which Keywords Drive Most YouTube Views? Read More »

LinkedIn’s ‘Open For Business’

LinkedIn's New Features For Users & Advertisers Alike LinkedIn latest product release and Microsoft’s latest quarterly results demonstrate the platform is both literally and metaphorically ‘open for business’. Microsoft’s latest data shows continued growth in user sessions, revenue and on-site engagement. LinkedIn’s heritage has long been in recruitment, with its Talent Solutions being its main

LinkedIn’s ‘Open For Business’ Read More »

LinkedIn Engineers Explain News Feed Algorithm

LinkedIn's Big AI Bets Driving Record Feed Engagement  As a twelve-year-old growing up playing football in London, all kids dream of winning ‘Player’s Player’, come the end of season ‘Club Night’. ’Tis the ultimate accolade. The Ballon d'Or of council estates across the land. However, if LinkedIn played under-13s football, it’s unlikely they’d be up

LinkedIn Engineers Explain News Feed Algorithm Read More »

LinkedIn Super Charges Ads With Major AdTech Deal

LinkedIn Latest Acquisition Will Power Improved Ad Targeting & Attribution LinkedIn’s bumper 2019 continues apace with its acquisition of advertising tech business Drawbridge, for an undisclosed fee. Drawbridge's advanced artificial intelligence will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns, providing better marketing attribution. After 13 years in the

LinkedIn Super Charges Ads With Major AdTech Deal Read More »

Facebook Usage Dropping From 2017 High, While Instagram Peaks

eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Feed updates start to bite. Daily Facebook usage in 2019 is expected to remain at 38 minutes per person per day, dropping to

Facebook Usage Dropping From 2017 High, While Instagram Peaks Read More »