LinkedIn Upgrades Audience Targeting  LinkedIn has just pushed live several new tools to help marketers on its platform bolster the effectiveness of their targeting, in keeping with similar launches from earlier in the year The most notable update of the recent release is perhaps the new audience forecasting information which sits within the Campaign Manager […]

Innovation, visible social responsibility, valuing employees and video: new analysis says these may be the most important factors to amass a following for your company on LinkedIn. Kylee Lessard—LinkedIn’s own Associate Product Marketing Manager—has profiled and analysed the 10 most followed companies on LinkedIn and says we should all learn from their performance. Lessard’s Lessons to Impress

Pew Research's YouTube Deep Dive Shows Power of Power Keywords YouTube is perhaps the best-kept secret in modern digital marketing. Outside of television, in its various forms, YouTube rules the roost for online video consumption. Globally, YouTube is responsible for 11.4% of total internet data consumption, second only to Netflix, which hoovers up 15% of

LinkedIn's Big AI Bets Driving Record Feed Engagement  As a twelve-year-old growing up playing football in London, all kids dream of winning ‘Player’s Player’, come the end of season ‘Club Night’. ’Tis the ultimate accolade. The Ballon d'Or of council estates across the land. However, if LinkedIn played under-13s football, it’s unlikely they’d be up

LinkedIn Latest Acquisition Will Power Improved Ad Targeting & Attribution LinkedIn’s bumper 2019 continues apace with its acquisition of advertising tech business Drawbridge, for an undisclosed fee. Drawbridge's advanced artificial intelligence will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns, providing better marketing attribution. After 13 years in the