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[New Study] Which Keywords Drive Most YouTube Views?

Pew Research's YouTube Deep Dive Shows Power of Power Keywords YouTube is perhaps the best-kept secret in modern digital marketing. Outside of television, in its various forms, YouTube rules the roost for online video consumption. Globally, YouTube is responsible for 11.4% of total internet data consumption, second only to Netflix, which hoovers up 15% of […]

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LinkedIn’s ‘Open For Business’

LinkedIn's New Features For Users & Advertisers Alike LinkedIn latest product release and Microsoft’s latest quarterly results demonstrate the platform is both literally and metaphorically ‘open for business’. Microsoft’s latest data shows continued growth in user sessions, revenue and on-site engagement. LinkedIn’s heritage has long been in recruitment, with its Talent Solutions being its main

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LinkedIn Engineers Explain News Feed Algorithm

LinkedIn's Big AI Bets Driving Record Feed Engagement  As a twelve-year-old growing up playing football in London, all kids dream of winning ‘Player’s Player’, come the end of season ‘Club Night’. ’Tis the ultimate accolade. The Ballon d'Or of council estates across the land. However, if LinkedIn played under-13s football, it’s unlikely they’d be up

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LinkedIn Super Charges Ads With Major AdTech Deal

LinkedIn Latest Acquisition Will Power Improved Ad Targeting & Attribution LinkedIn’s bumper 2019 continues apace with its acquisition of advertising tech business Drawbridge, for an undisclosed fee. Drawbridge's advanced artificial intelligence will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns, providing better marketing attribution. After 13 years in the

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Facebook Usage Dropping From 2017 High, While Instagram Peaks

eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Feed updates start to bite. Daily Facebook usage in 2019 is expected to remain at 38 minutes per person per day, dropping to

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LinkedIn Engagement Up 24%

LinkedIn's 2019 Feature Extravaganza Pays Off LinkedIn’s parent company Microsoft has just released its quarterly results, showing a booming platform, going from strength to strength. Microsoft CEO Satya Nadella: “LinkedIn again exceeded expectations across all lines of business driven by record levels of engagement in the feed, content shared across the platform, and messages sent

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