eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Feed updates start to bite. Daily Facebook usage in 2019 is expected to remain at 38 minutes per person per day, dropping to …
Facebook Usage Dropping From 2017 High, While Instagram Peaks Read More »
Today’s guest blog post is from Chris Fraser Partner at Intention.al, an excellent digital ad agency, rated highly by SMK. Do not be put off by Chris’s ham-fisted attempt at a man bun; he is a smart chap, with smart things to say. Over to Chris… 'Be Careful Believing What You Want To Believe' Listening …
LinkedIn's 2019 Feature Extravaganza Pays Off LinkedIn’s parent company Microsoft has just released its quarterly results, showing a booming platform, going from strength to strength. Microsoft CEO Satya Nadella: “LinkedIn again exceeded expectations across all lines of business driven by record levels of engagement in the feed, content shared across the platform, and messages sent …
'But How Will We Validate Our Existence', Cry The Instafamous??!?? A leaked Instagram design trial shows the platform is experimenting with obscuring and hiding ‘Like’ counts, as uncovered by reverse-engineering guru Jane Manchu Wong. On the link above, if we view screenshots left to right; you can see on the far left that the Instagram …
Snapchat Ramps Up At 2019 Partner Summit During Snap’s inaugural ‘Partner Summit’ last week in Los Angeles Chief Executive, Evan Spiegel, came out swinging for copycats Instagram and Facebook, alongside announcing a series of innovative new features. Snapchat lacks the comprehensive reach of Facebook or YouTube, which both reach approx. 80% of web users in …
LinkedIn’s 2019 Ad Upgrade Continues Apace With Lookalike Launch LinkedIn’s strong start to 2019 continues with the launch of three new targeting features, announced on Wednesday, with the most notable being Lookalike Audiences. For those unfamiliar with the idea of lookalikes, the feature was first popularised on Facebook in 2013. If you don’t feel like …
Facebook Ads Default To Campaign Budget Optimization From September An important change is rolling out in September related to the way Facebook and Instagram advertisers set campaign budgets. Starting in September, new and **existing** campaigns will be migrated to Facebook’s automated campaign budget allocation system, which optimises campaign budgets across an advertiser’s ad sets. Facebook says …
LinkedIn Expands Video Offering With New Live-streaming Feature LinkedIn finally joins the live video craze with the launch of LinkedIn Live. “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” says Pete Davies, the director of product management at LinkedIn, in an interview with …
YouTube Testing New Organic Reach Driver YouTube is expanding the test of its “Explore” feature, a new discovery tool it first introduced as an experiment within its iPhone app last year. The Explore feature, initially popularised by Instagram, seems to be the latest must-have tool for the major social players. Launched on Instagram back in …
Twitter finally reveals 126 million daily users, 60 million less than Snapchat Twitter has finally revealed its daily active user levels, and it’s a lot smaller than many in industry might have anticipated at 126 million. Its share price dropped 10% on the news. The fact Twitter has held back on its daily active usage …