[SMK] AI & Digital Marketing Capability Transformation
Corporate Events Get Significant Boost On LinkedIn LinkedIn has been tinkering with their Events offering all year. Have they finally struck gold? In March they launched their beta version of Events, which required a lot of improvement (but that's fine because that's the job of a beta launch). Since then, LinkedIn added an integration with […]
LinkedIn Upgrades Events With New Organic & Ad Features Read More »
OnZoom Brings Search & Event Payments To Zoom Zoom has announced plans to move into the online events space. Its new offering, OnZoom, will be their online event marketplace and will allow users to buy passes to classes, events and activities. The pandemic has been good to Zoom, which blew the competition out of the
Zoom Muscles In On Event Marketing Read More »
First Major LinkedIn Product Redesign In Five Years After five years, LinkedIn has finally got round to their much-needed redesign and added a ton of interesting products, in what is quite a sizeable update rather than just a cosmetic overhaul. Sure, they have tried to make the platform easier to navigate, more intuitive, and all
LinkedIn Redesigns, Launches Stories Globally & More Read More »
Engaged View Conversions Could Solve Video Attribution Conundrum Since 2013, the amount of time people spend viewing online video has multiplied across the world, at an average rate of around 32% per annum. The consistent upswing in consumption is mainly attributable to improvements in display sizes and quality of mobile devices, faster mobile data connections,
YouTube Launches New Video Conversion Tracking Read More »
LinkedIn's Big Corporate Events Push Continues LinkedIn has released a series of Page updates looking to super charge events, analytics and advocacy. LinkedIn has been iterating on its Events product through 2020, as COVID puts virtual events in the spotlight. Through this year, LinkedIn Events has become more visible within both News Feed and notifications,
LinkedIn Pages Get Events & Staff Upgrade Read More »
LinkedIn Aims To Wipe Out Inappropriate InMail Messages Dealing with idiots is, alas, part and parcel of communicating on the internet. And the bigger the social footprint one has, the greater the idiot quotient. A point made frighteningly clear in a fascinating recent blog post from Tim Ferris. In most social channels, the brunt of
LinkedIn Finally Clamps Down On Creeps & Idiots Read More »
Personal Branding Gets A Major Upgrade With New "People Cards" Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is Instagram Reels… But Facebook's not the only player in town which draws inspiration from its Silicon Valley neighbours, as Google's new LinkedIn-esque features demonstrate. Google's new "People Cards"
Google’s New Personal “Business Cards” For Search Read More »
LinkedIn Adds Engagement Targeting For Video & Lead Ads Recently during Microsoft's quarterly results, CEO, Satya Nadella, spelt out a grim picture of LinkedIn's fortunes. While platform usage surged, marketing investment took a major hit. Satya Nadella, Microsoft Chief Executive, April 2020 "We saw increased demand from work, play and learn-from-home scenarios, benefiting Windows OEM,
LinkedIn Upgrades Ad Retargeting Tools Read More »
The World's Gorgeous & Glam Feel COVID Pinch A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, with many concerned about both tone and costs. Influencers' sponsored content has experienced a significant decrease week after week
[STUDY] Influencer Marketing Costs Could Fall 25% Read More »
LinkedIn Usage & Engagement Up, Ads Down With substantial portions of the global white-collar workforce under lockdown, it should hardly come as a surprise that LinkedIn usage has mushroomed. As per Microsoft’s latest quarterly results, LinkedIn is up to 690 million users, up from 675 million at the end of 2019. Although Microsoft does not
Lockdown Sends LinkedIn Usage North Read More »