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Google Rolls Out “Enhanced Conversions for Leads” For Offline Reporting

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Despite the recent rise of eCommerce and rapid digital transformation sparked off by the global health pandemic, most business outcomes still take place offline. In effect, creating a near-permanent headache for marketers looking to measure and attribute online to offline business goals. While finding a perfect solution remains some way off, Google has recently made …

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[STUDY] Instagram Engagement Down 30%

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There’s bad news for all those Instagram aficionados out there – engagement is down by 30%. A report by Rival IQ has illustrated how the engagement rate per post dropped from 0.98% in 2021 to 0.67% in 2022. However, the drop is not necessarily unique to Insta, with Twitter and Facebook also witnessing declining engagement …

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TikTok Releases Rising Trends Report for Brands

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TikTok has published a new report exploring the latest user trends and shifts for businesses looking to make a splash in 2022. The What’s Next culture drivers report contains 35 pages of user trends, case studies, brand trends and notes to help businesses unlock the full potential of their marketing campaigns. There’s a lot to …

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Google lifts the lid on Google Maps reviews

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For businesses that prioritise local marketing or communications activity, Google Maps can be a gamechanger. To help businesses better utilise Maps, Google has lifted the lid on how Maps reviews work, aiding organisations to boost visibility while also protecting their reputation. Ian Leader, Group Product Manager, User Generated Content “With millions of reviews posted every …

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Google Bets Big on Performance Max Campaigns In 2022

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Anyone who has ever tried to untangle marketing attribution data will know customer journeys are drawn out, convoluted affairs. According to Google, this past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. To help address this, at the end of last year, …

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TikTok Launches ‘Instant Pages’ In Direct Response Boost

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TikTok isn’t sleeping. We’re only two months into 2022 but the short-form video app is already looking for ways to maximise business engagement and boost its revenue-earning potential. Now marketers will be able to connect TikTok ads to a native landing page, hosted within the app, that will load quicker than regular mobile pages. A …

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YouTube Lays Out 2022 Plans For Creators & Brands

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YouTube CEO Susan Wojcicki has provided an overview of the site’s key areas of focus for 2022 – and no surprise – it includes plenty on where it intends to take its short-form product, Shorts. YouTube says Shorts has now passed the five trillion view mark, which shows how important it’s become to the platform. …

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Instagram Extends Video Remix Option to All Videos, Not Just Reels

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Instagram has announced some pretty exciting changes to the way content creators can use its Remix feature. Previously, only short-form Reels could be remixed, but now creators can Remix any video uploaded to Instagram. Before you rush off and explore a back catalogue that just opened up, a word of warning: you can only use …

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LinkedIn Doubles Down On Events, Audio & Live Video

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Live events continue to be disrupted by the Covid-19 pandemic, especially now Omicron is raging through Australia, which has forced businesses to find alternative means to broadcast and connect. That partly explains why LinkedIn has experienced strong success with its Live Events (use of the function has increased by 150%). And that makes sense, because …

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