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Facebook Cracks Down On Fake Reviews & Engagement

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Fraud is endemic within social media marketing and perhaps digital marketing more widely. Whether it be influencers buying fake followers, agencies running bots to overinflate engagement rates or unscrupulous adtech vendors gouging advertisers and publishers alike with online ad budgets. Fake reviews are a particular favourite online. However, Meta’s latest lawsuit should make some think […]

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Facebook Clamps Down on Video “Watchbait”

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Facebook is taking a tough stance on something it calls “watchbait”, and listen up, because it’s important to know how and why this approach could impact your video marketing. Watchbait is the visual version of clickbait. Facebook says videos are watchbait if they: Sensationalise content. Withhold key information. Mislead viewers about the true nature of

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LinkedIn Upgrades Content Marketing Tools

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As LinkedIn becomes more important for communicators, it has started to add more content marketing tools to the mix. Last year Articles for Pages hit the platform, letting marketers add more long-form content to pages to drive engagement and start conversations on the website. Now LinkedIn has introduced Newsletters to the mix. LinkedIn Marketing Solutions

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Pinterest Releases News Ads & Ecommerce Offerings at Ads Global Event

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Pinterest has announced a raft of new features at its Pinterest Presents global advertiser summit. The new additions include in-stream shopping updates, promoted Idea Pins and a fresh look to its Pinterest Trends tool. For consumer brands already advertising on Pinterest, good job. If not, maybe Pinterest’s latest feature dump might tempt you… Pinterest for

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Google Announces July 2023 Deadline for Google Analytics 4 Migration

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Google has finally released the dreaded timeline for the shift to Google Analytics 4 (GA4), as it begins phasing out Universal Analytics (UA) in 2023. For marcomms teams that rely on Google Analytics – which is most – the shift to GA4 is undoubtedly one of the key tasks of 2022. For those that never

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Instagram releases auto-generated captions for video

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The war between Meta and TikTok shows no signs of slowing as Instagram has announced another fresh update for videos. Videos on Instagram will now have an auto-generated caption option, just like they have over at TikTok. It will be available in 17 languages, with more to follow. Adam Mosseri, Head of Instagram, via Twitter

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Google Analytics 4 Announces New Personalised Reports

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For organisations in 2022, one of the biggest and most painful marketing tasks of the year will be commencing the shift from Universal Analytics to Google Analytics 4 (GA4). For the time being, Google advises businesses to run GA4 alongside the legacy version of Google Analytics (i.e. Universal Analytics) before gradually shifting to GA4 wholesale

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Google Rolls Out “Enhanced Conversions for Leads” For Offline Reporting

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Despite the recent rise of eCommerce and rapid digital transformation sparked off by the global health pandemic, most business outcomes still take place offline. In effect, creating a near-permanent headache for marketers looking to measure and attribute online to offline business goals. While finding a perfect solution remains some way off, Google has recently made

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