Top 5 statistics: Australian shoppers online and in store
The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions.
The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions.
Myer has engaged bloggers to promote their Autumn/Winter Miss Shop fashion collections to young women.
We speak with BMF CEO Jeremy Nicholas about video, community management and the future of digital marketing spend.
Designed for Pacific Brands’ iconic Bonds label by Clemenger BBDO Melbourne, the Birthday Project campaign sets out to find one person born on each day of Bond’s entire 97-year existence; a staggering 35,301 people.
Band break ups, politics, ethical production, apps and digital conferences light up the twittersphere this week.
Hungry Jack’s together with Clemenger BBDO, Sydney have created ‘The $5 Experiment’ to promote the $4.95 Stunner deal.
Further to our last update on Pinterest figures in Australia, visitation to the site has steadily grown.
Roger La Salle’s innovation approach is now practiced in 26 countries. His material is licensed through Deloitte, and he has written several books on the subject.
SMK looks at how George Patterson Y&R Sydney helped Colgate and The Smith Family use Facebook to raise money – and awareness – for Australian kids in need.
Jim Stynes, Whittaker’s chocolate and packed public transport trend in the twittersphere this week.