When food writer Michael Shafran decided he wanted to write a recipe book, he decided to create a community around it before it existed. The very same community is key to creating the book.
The Melting Pot – crowdsourcing a cookbook Read More »
The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions.
Top 5 statistics: Australian shoppers online and in store Read More »
Myer has engaged bloggers to promote their Autumn/Winter Miss Shop fashion collections to young women.
Myer Miss Shop Blogger Project attracts young spenders Read More »
We speak with BMF CEO Jeremy Nicholas about video, community management and the future of digital marketing spend.
Expert profile: BMF CEO Jeremy Nicholas Read More »
Designed for Pacific Brands’ iconic Bonds label by Clemenger BBDO Melbourne, the Birthday Project campaign sets out to find one person born on each day of Bond’s entire 97-year existence; a staggering 35,301 people.
Bonds Birthday Project Read More »
Band break ups, politics, ethical production, apps and digital conferences light up the twittersphere this week.
This week’s tweather round-up Read More »
Hungry Jack’s together with Clemenger BBDO, Sydney have created ‘The $5 Experiment’ to promote the $4.95 Stunner deal.
Hungry Jack’s $5 experiment Read More »
Further to our last update on Pinterest figures in Australia, visitation to the site has steadily grown.
Top five facts: Pinterest continues to grow Read More »
Roger La Salle’s innovation approach is now practiced in 26 countries. His material is licensed through Deloitte, and he has written several books on the subject.
Expert profile: Innovation expert Roger La Salle Read More »
SMK looks at how George Patterson Y&R Sydney helped Colgate and The Smith Family use Facebook to raise money – and awareness – for Australian kids in need.
Colgate Facebook campaign has Aussie kids smiling for change Read More »