[SMK] AI & Digital Marketing Capability Transformation
TikTok is quickly emerging as a significant player in the search advertising space, presenting a fresh opportunity for marketers to connect with high-intent audiences. Since launching Search Ads in 2023, TikTok has positioned itself as more than just an entertainment platform, it’s now a discovery engine that rivals Google for younger consumers. At its core,
Gen Z Turns to Social for Discovery Read More »
Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Meta’s annual Brand Building Summit, come as marketers prepare for the holiday season and seek new ways to reach audiences through
Meta Expands Ad Tools Across Reels and Threads Read More »
OpenAI has released a landmark study examining how people use ChatGPT and how that usage is changing over time. Drawing on a vast dataset of 1.5 million anonymised conversations from the past three years, the report is the most comprehensive look yet at how generative AI is being adopted globally and what that means for
ChatGPT Use Is Evolving Fast Read More »