Designed for Pacific Brands’ iconic Bonds label by Clemenger BBDO Melbourne, the Birthday Project campaign sets out to find one person born on each day of Bond’s entire 97-year existence; a staggering 35,301 people.

Band break ups, politics, ethical production, apps and digital conferences light up the twittersphere this week.

Hungry Jack’s together with Clemenger BBDO, Sydney have created ‘The $5 Experiment’ to promote the $4.95 Stunner deal.

Roger La Salle’s innovation approach is now practiced in 26 countries. His material is licensed through Deloitte, and he has written several books on the subject.

SMK looks at how George Patterson Y&R Sydney helped Colgate and The Smith Family use Facebook to raise money – and awareness – for Australian kids in need.

Jim Stynes, Whittaker’s chocolate and packed public transport trend in the twittersphere this week.

Andy Lark is Chief Marketing Officer at CommBank, he shares how social channels work for the bank.

In part three of a three part series on Social Regulation, Edelman Melbourne General Manager Grant Smith explores how businesses can harness the growing consumer power base.

Fashion forecasting giant WGSN has teamed with Vogue to present Vogue’s incredible archive alongside WGSN’s fashion insights.