[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

TikTok

Facebook Ad Glitches Could Spark 2021 Exodus

Marketers Bemoan Rising Costs & Glitches Galore  Sadly, the Great Facebook ad boycott of 2020, achieved little. Both, in terms of driving meaningful changes from Facebook related to hate speech and secondly scaring advertisers off platform, beyond the original July window. However, according to reports from Digiday, growing frustration from marketers related to buggy interfaces, […]

Facebook Ad Glitches Could Spark 2021 Exodus Read More »

Snapchat Forks Out $1m Daily For Viral Hits

Snapchat Clones TikTok & Reels With "Spotlight" After being on the sharp end of Instagram, Facebook, Twitter, Whatsapp, Google, LinkedIn, YouTube and now even Spotify ripping off Stories, Snapchat has discovered that “borrowing” other people’s ideas can work quite well. With new kid on the block, TikTok, running amok, Snapchat has sort to get in

Snapchat Forks Out $1m Daily For Viral Hits Read More »

Instagram Rolls Out Biggest Redesign In Years

Instagram Doubles Down On Reels & Shopping Instagram has unveiled a significant new redesign focusing on Reels and Shopping. TikTok competitor Reels has been handed prize real estate within Instagram, while the Shop tab has also elevated. The Activity and Compose button have been moved to make room. Instagram’s latest user interface reshuffle, further highlights

Instagram Rolls Out Biggest Redesign In Years Read More »

TikTok To Top 1.2 Billion Users in 2021

TikTok Forecast To Continue Its Phenomenal Growth TikTok is forecast to continue it’s phenomenal growth by smashing one billion monthly active users by 2021. Mobile data and analytics company App Annie has predicted that TikTok will join an elite club of platforms such as Instagram, Facebook Messenger, WhatsApp, YouTube and WeChat – who all have

TikTok To Top 1.2 Billion Users in 2021 Read More »

Instagram Live’s New Four-Hour Broadcasts & Badges

Instagram Ups The Ante As Live-Streaming Booms  Instagram has announced a series of changes to Instagram Live, aimed at both brands and influencers alike, impacting production, editing and amplification. The headline change is expanding Instagram Live broadcasts, so as to be more in line with Facebook Live, which has a four hour limit for live

Instagram Live’s New Four-Hour Broadcasts & Badges Read More »

TikTok Launches Shopify Social Commerce Partnership

TikTok Channel Launch On Shopify Opens Door To Easy Ads & Sales  TikTok has expanded its social commerce offering through a new partnership with Shopify, now making it easier for Shopify’s massive base of merchants to reach a younger, more engaged audience. Merchants will now be able to use the Shopify dashboard to create, run

TikTok Launches Shopify Social Commerce Partnership Read More »

YouTube Mimics Instagram With New Shopping Play

YouTube Testing Ecommerce & Shopify Integrations  YouTube wants to become a shopping destination. In a move that mimics Instagram’s efforts to shift product through the app, YouTube will now try to do the same. Back in July, Instagram opened up its Shopping features to everyone from big brands to solo operations – as long as

YouTube Mimics Instagram With New Shopping Play Read More »