TikTok Forecast To Continue Its Phenomenal Growth TikTok is forecast to continue it’s phenomenal growth by smashing one billion monthly active users by 2021. Mobile data and analytics company App Annie has predicted that TikTok will join an elite club of platforms such as Instagram, Facebook Messenger, WhatsApp, YouTube and WeChat – who all have …
Instagram Ups The Ante As Live-Streaming Booms Instagram has announced a series of changes to Instagram Live, aimed at both brands and influencers alike, impacting production, editing and amplification. The headline change is expanding Instagram Live broadcasts, so as to be more in line with Facebook Live, which has a four hour limit for live …
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TikTok Channel Launch On Shopify Opens Door To Easy Ads & Sales TikTok has expanded its social commerce offering through a new partnership with Shopify, now making it easier for Shopify’s massive base of merchants to reach a younger, more engaged audience. Merchants will now be able to use the Shopify dashboard to create, run …
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YouTube Testing Ecommerce & Shopify Integrations YouTube wants to become a shopping destination. In a move that mimics Instagram’s efforts to shift product through the app, YouTube will now try to do the same. Back in July, Instagram opened up its Shopping features to everyone from big brands to solo operations – as long as …
When Marketers & User Generated Content Collide Stitch is an exciting new editing feature that allows users to engage with existing content in a way that we haven’t seen before. The clue to figuring out what Stitch is about is all in the name. The feature allows users to reimagine other people’s content by taking …
What's The Real Deal With Reels? After a much-vaunted launch, we are now several weeks into Instagram’s TikTok clone, Reels, and to say it’s a mixed bag wouldn’t be an understatement. While the reaction from users and influencers has been lukewarm, there are definitely reasons for optimism for the fledgling feature. Within days of the …
TikTok Is Now Third Biggest Western Social Platform With its U.S. operations up in the air and predatory glances from Microsoft and Oracle, TikTok has recently come out swinging as it sues the U.S. government over its impending ban. In its lawsuit challenging the U.S. government over an effective ban that is set to take …
Personal Branding Gets A Major Upgrade With New "People Cards" Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is Instagram Reels… But Facebook's not the only player in town which draws inspiration from its Silicon Valley neighbours, as Google's new LinkedIn-esque features demonstrate. Google's new "People Cards" …
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TikTok’s story is one of acceleration into the mainstream, with occasional speedbumps over privacy concerns and national security warnings. A lot of its momentum builds through its ‘For You’ feed—a content recommendation system that TikTok says is where most users spend their time. Now, TikTok has offered a glimpse at the algorithm that dictates what …
Snapchat Announces New Features Galore At Partner Summit During last week’s virtual Partner Summit, Snapchat announced a flurry of new product releases and marketing features. Snapchat use has boomed in the past few months during the Covid-19 pandemic. The app now has over 229 million daily active users, and more than 100 million of those …