YouTube engineers explain video recommendation rankings YouTube has published an overview of how its recommendation system works, which will help brands and marketers understand how the system ranks videos to users – with that insight, it should be easier to attract more views and earn a better response from your audience. Cristos Goodrow, VP of […]
YouTube Lifts Hood On Video Algorithms Read More »
Social media accounts for 44% of all time spent on mobile According to the latest App Annie report, people are spending more and more time on social media apps – a trend that shows no sign of slowing down. Users spent 740 billion hours on social apps in the first six months of 2021 (H1
[NEW REPORT] The Evolution Of Social Apps Read More »
TikTok streamlines creative processes with easy design tie-ups TikTok has partnered with Canva and Vimeo to help marketers build better short-form video content. Brands will now be able to build TikTok creative assets in Canva or Vimeo and upload it straight into TikTok Ads Manager. Since marketers will be producing the content in Canva or
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Facebook joins Instagram in short-from video war with TikTok Facebook's battle with TikTok looks set to continue into 2022. Following in the footsteps of Instagram, Facebook has announced that testing has begun on Facebook Reels. It's no surprise to see Facebook continue the fight against TikTok, which is now the most downloaded mobile app globally.
Facebook Announces Facebook Reels Trial Read More »
Pinterest joins Insta, YouTube, Facebook & TikTok in Creator Commerce push Pinterest is finally flexing its social commerce muscles, offering brands and creators new opportunities, in line with Facebook, Instagram, YouTube, TikTok etc. Pinterest has announced new tools to allow marketers to partner with creators to drive sales through Idea Pins. Idea Pins launched in
Pinterest expands influencer marketing features Read More »
YouTube invests in Creators to drive short-from video success YouTube has bet big on TikTok clone Shorts – to the tune of $100 million. Amy Singer, Director, Global Partnership Enablement for YouTube Shorts “We’re introducing the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. Anyone is eligible to participate in the
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TikTok joins the Stories party, as Twitter bins its clone The war between TikTok and Instagram just got bigger. Pretty soon, we might be moving into full-on Marvel vs D.C. territory, just without the lycra. We usually bring you news of Instagram trying to do something that either clones, mimics or competes with TikTok as
TikTok mimics Instagram with Stories trial Read More »
Studies claim U18s targeted with ads for drinking & extreme dieting As it considers opening up its app to a younger audience, Instagram has announced that it’ll change how ads target U18s. The platform has been mulling over whether it should allow under 13s to use Insta, and this move could be viewed as offering
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Snapchat continues to expand organic marketing features Following on from the recent launch of Snapchat Brand Profiles, Snapchat has announced yet another valuable feature for bricks and mortar businesses and organisations with its new My Places feature, via Snap Map. Team Snap, Newsroom “With My Places, Snapchatters can discover more than 30 million businesses, log
Snapchat Highlights Local Businesses With “My Places” Read More »
Instagram streamlines reporting and content creation Instagram has launched another barrage in its war with TikTok as it seeks to tempt creators and brands to make Reels their primary destination for short-form video. We’ve already seen changes to Reels Ads, insights and a massive redesign. The latest news proves how serious Insta is when it
Instagram Extends Reels to 60 Secs, Insights to 60 Days & more Read More »