In an increasingly digital world, children are coming online at younger ages, engaging with apps and devices that offer a myriad of opportunities for learning, connection, and entertainment. However, recent data highlights some concerning trends regarding the apps children are accessing and the potential risks associated with them. A comprehensive survey by Qustodio, a parental …

[NEW STUDY] How Kids and Teens Are Shaping Social Media Read More »

We recently found out that most social media engagement these days doesn’t correlate to the number of clicks a post will receive, which may have led to some marketers re-thinking their social media strategy and aims. But what if declining referral traffic is part of a broader engagement trend across a variety of platforms and …

[NEW REPORT] Instagram Engagement Down 50% From 2020 Read More »

It’s tough being a social media marketer. You have to deal a landscape that’s constantly shifting, all while being creative and engaging an audience. What worked today may not work tomorrow, and there are millions of theories about why that may be. Which is why reports based on empirical evidence can be so handy. One …

[NEW STUDY] Social Media Engagers Are Not That Engaged Read More »