YouTube bows to popular pressure and introduces skippable advertising to its mobile applications.

Facebook offers advertisers using its sponsored stories new ways to analyse their campaigns.

In pursuit of the perfect score, Klout cooks up a new recipe for measuring social influence.

Google+ rolls out vanity URLs to businesses, brands and celebrities.

The social media monitoring company now offers a tool allowing Australian-specific searches on Twitter.

New social start-up Branch aims to let you hold more meaningful conversations online

Two months on from launch, social video platform Airtime releases new functionality to try and find its audience

Facebook Stories chronicles incredible ways people use the social network.

Has Tumblr come up with a creative answer to online advertising?

Bit.ly releases Realtime, a search engine for real-time viral news.