[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2016

Twitter eyes future despite stalled growth

Twitter has unveiled its earnings results for the first quarter of 2016, and they tell a familiar story for the social network. The American company's revenue lifted 36% year-on-year to US$595 million, below expectations, while the average monthly active users jumped just 3% year-on-year. Mild boost not enough Having earned US$436m in the first quarter …

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MarTech Monday: MailChimp’s new Automation Tools

Today we're looking at the spiffy new automation features now available on MailChimp. Mail by Numbers MailChimps Automation workflow now features a swag of new categories including Nonprofit, Education, Software, Music, and Transactional. MailChimp says this will make it easier to serve your different audiences with their requirements. For example, the Nonprofit workflow covers welcoming …

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Facebook continues to collect users and lots of cash

In news that will surprise few, it turns out Facebook is getting even bigger and quite a lot richer. Giant steps Facebook's Q1 2016 earnings report revealed that the social network now has 1.65 billion monthly users. Over this period Facebook netted a tidy US$5.38 billion in revenue and US$0.77 earnings per share.  This was …

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Why Instagram’s algorithm change is good news

As a reader of the SMK blog, you are all now aware of the forthcoming new Instagram algorithm that will rank content based on relevance rather than chronological order. The official announcement from Instagram resulted in a sudden panic from Instagram users, with a huge amount of Instagrammers asking followers to turn on mobile notifications …

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