[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

September 2016

Facebook warns advertisers: speed up or be left behind

Size might not matter, but speed does. At least according to Facebook – which has warned advertisers to speed up their mobile website load times, or risk being cut adrift. Faster higher better Facebook calculates the speed of advertisers' mobile sites when delivering ads. Ad Age reports that if these websites load too slowly Facebook could …

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Snapchat experiments with video game marketing

Snapchat may be many things, but traditional social platform isn't one of them. In it's latest attempt to match millennials with marketers, Snapchat has released a marketing campaign in the form of an 8-Bit computer game. Game, set, match Serena Match Point lets users play tennis as Serena Williams across 22 levels – each representing …

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Instagram drops Maps, gets better in low light

Instagram's been busy Spring cleaning. First the network added a long overdue zoom function, now Instagram has dropped photo maps, but gets better at shooting in the dark. Low light Now when shooting in low light, a moon-shaped button appears on the bottom of the screen. Tapping the button automatically optimises settings to capture images …

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Martech Mashup: Banana Splash update

Mobile marketing platform Banana Splash has recently announced  new personalised real-time marketing options, aimed at brands looking for easy-to-use and affordable options. The personal touch Banana Splash uses a range of templates to get you up and running. You start by entering your website URL, along with your name, email address, and industry. You then select …

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