[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2017

Martech Mashup: MS Office and Google Calendar play nice

Perhaps we can all just get along, after all.  Let's take a leaf from Microsoft's book, which plans to bring Google Calendar and Contact synching to Outlook for Mac. Play nice The integration will make it easier for users juggling Google Accounts, Outlook, and an Apple. Aside from making scheduling meetings and importing contacts more …

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Snapchat opens up Location Data for Marketers

Snapchat has unveiled Snap to Store, new ad unit covering online to offline conversions. As part of the release Snapchat has opened up its vaults, giving marketers a glimpse into the location-based activities of Snapchatters around the globe. Here's what we know. Food first It turns out Snapchatters love a good feed, and sharing the …

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Google Hire moves into LinkedIn’s turf

Google appears to be turning its gaze towards the recruiting space with a new service called Hire. Job well done While Hire's website is pretty threadbare, it's speculated Hire will allow employers post job listings and accept applications. Tech companies including Medisas and Poynt are currently testing a beta version of Hire. You searched for what?? …

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Facebook hits 5 million Advertisers

Facebook has passed another marketing milestone: 5 million advertisers are now parting with their cash on the platform. Money spinners There are now 65 million businesses with a Facebook Page, and 8 million with profiles on Instagram.  This milestone marks huge growth for Facebook, which reported 3 million advertisers in September 2016, and 2 million …

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LinkedIn can’t stop serving up new features

LinkedIn overhauled its desktop offering earlier this year. Not content with that, the social network for professionals has rolled out a slew of new updates based on user feedback. Here's what's new. Notifications You now have more control over the type of Notification you receive, and can customise them based on your preferences. For example, you can …

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Instagram Stories > Snapchat Stories

Acting more hare than tortoise, Instagram Stories has leapfrogged the platform that inspired its inception: Snapchat Stories. Suck it up Instagram Stories now has 200 million daily users, giving it a healthy lead over Snapchat Stories' 161 million daily users. The rise of Instagram Stories has been startling. After launching in August last year, the …

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Top 5 Tips to make sure your Trade Promotion is Legal

Trade promotions are a powerful and effective marketing tool, and done correctly, can have a positive impact on a business or brand. But getting them right requires careful consideration of the key elements, and compliance with gaming, consumer and privacy laws. Here are our top tips for ensuring your promotion is legal. 1. Who can enter? …

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