Apple might be good at many things, but producing high-quality streaming content isn't been one of them. However this could change over 2018, with the addition of a new documentary show boosting Apple's content cred. Home is where the heart is? The show, called Home, will give viewers a peek behind the curtain into some …
As another year slowly winds into gear, we thought it appropriate to look back at some of the key legal themes in social of 2017 – and how they could affect you in 2018. Online reviews This is a hot topic for the ACCC. Aveling Homes has been fined $380,000 for manipulating online reviews, with …
Google is upping the assistance to app developers with a new method of tracking and measuring app installations. With a bit if technical work behind the scenes, it promises to make the whole process easier and more secure. New tools at the right price Recognising how important analytics are for app success, Google is distributing …
There’s a lot of advice floating around which practices work best for social media marketing, but only recently have people begun talking about social media customer care (SMCC). A recent infographic from onlinewebsitebuilder in the UK reveals some interesting stats around this emerging sector. What is it? SMCC is the service of responding to …
MailChimp is launching a new landing page creation service that promises to be easy, effective and to work from directly within the eDM service. Piecing together the promo puzzle MailChimp calls landing pages are an indispensable piece in the marketing puzzle and they cite landing pages’ resurgence as enterprise sales tools. Further justifying their role …
Email marketing is one of the most important tools to a marketer. Compared to other marketing channels, email provides the highest average ROI of $38 for every $1 spent. Mail it in Despite the importance of email, many marketers struggle with not being able to set appropriate goals and benchmarks around their email strategy. Without …
A new year is always a good time to get up-to-speed on the latest legal rulings around digital marketing. With this in mind the clever clogs from Gadens Lawyers have put together a handy infographic around Refer-A-Friend promotions. We had a chat with Allison Rickard from Gadens about what to keep in mind when …
Streaming services like Spotify are connecting brands to captive audiences. Now, you can tap that to sell non-music things on the music platform. From merch to marketplace When Spotify partnered with Merchbar, it showed that the music platform was taking its sales potential seriously. At first, band shirts and hats seemed like obvious sellers. Innovative cross-marketing …
What’s better than paid influencers? Free ones who actively advocate your brand online in the same way. One start-up is harnessing the power of such advocates for the strategic benefit of brands online. One born every minute They call themselves Photoslurp, and they’re sucking up every last drop of free branded content on social media. …
While most stats around Facebook tend to be big, dizzyingly big in most cases, some are more relevant than others. So we’ve sifted through the stats to pluck out the most pertinent data for marketers in 2018. Big Business Facebook’s passed the 2 billion monthly user mark in Q3 last year, marking a 16% year-on-year …