Google is making it easier to generate good automated metrics on the effectiveness of app promotions. Promo code redemption tracking Promo codes are a common way to motivate app sales and boost chart performance. Until now, the ability to internally analyse the success of such promotions has been limited. That’s about to get easier, as …
Instagram Direct could mark a significant shift in Instagram’s core focus, expanding itself into what could be a full on communications service. Video: its hot right now Inline with top competitors like WhatsApp and Facebook Messenger, a recent Instagram leak suggests the platform may be ready to enable users to make video calls. The central …
Google is spearheading local news with a new app called Bulletin, letting any user post photos, videos, and messages straight to the web from mobile. Hyperlocal Without blogs or personal sites, Google is streamlining public stories that can be accessed directly through Google search and social networks, all thanks to Bulletin. Competing with Twitter and …
For about four years, SocialRank has been helping brands understand their social followers via practical metrics. Their new product, SocialRank for Content, sharpens the focus to analyse individual tweets and posts to see who does what and when. For the love of content SocialRank for Content involves the application of their analytical methods to individual …
Facebook’s News Feed may take a hit in popularity as Stories fast becomes users’ favourite way to share and consume new content. Facing change Amidst Facebook’s fourth-quarter earnings, Mark Zuckerberg announced big changes to News Feed as a result from the continued evolution of social media usage. According to Zuckerberg, “Stories are on track to …
Business profiles on Instagram will now be able to plan organic posts, and view public profiles that have tagged or made mention of its brand. Natural content gets boost Business profiles will also be able to view competitors, while keeping informed on their own social media PR, all thanks to the latest update. The addition …
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