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DIGITAL MARKETING NEWS

Russell Hughes

SMK's guest Editor

Apple Launches Apple Business Connect For Maps, Messages, Wallet, Siri and more

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Apple has released Apple Business Connect, a service similar to Google Business Profiles, for organisations looking to capitalise across the iOS ecosystem and beyond. Apple Newsroom “(It) is a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion …

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TikTok Introduces A Talent Manager Portal For Influencer Agents

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TikTok has unveiled plans to make it much easier for brands to work with big-ticket influencers thanks to an update to its Creator Marketplace called the Talent Manager Portal. Creator Marketplace lets brands connect with nearly a million creators across the world. As an extension of that platform, the Talent Manager Portal will allow creators’ …

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LinkedIn Outlines 2023 Search & Content Marketing Tools

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As we kick off 2023, LinkedIn has shared a few product updates and given a little insight into what users can expect throughout the year ahead. 2022 was an excellent year for the platform, which experienced record levels of community growth and engagement. Among them was the 4x year-on-year growth in newsletter subscriptions and a …

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Instagram Boss Lays Out 2023 Priority Areas

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Instagram boss Adam Mosseri has laid out three priority areas for the platform in 2023 as it looks to improve on an “up and down” 2022. What are Instagram’s priority areas for 2023? Its three key priorities are: Inspire creativity. Discover new things. Spark connections. Potentially a boost for businesses Instagram wants to inspire creativity …

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Instagram Audience Targeting Finally Comes To Meta Ads

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Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve …

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LinkedIn Upgrades Lead Gen, Testing and More

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LinkedIn has announced upgrades to its lead generation forms, ad testing, group targeting and machine learning systems. Improved Lead Gen Forms Let’s get things started with lead generation. According to LinkedIn, “your lead lists are about to become even more actionable”. The reason? An update that pre-fills a member’s business domain email address instead of …

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Brands Beware! Music Labels Clamping Down On Unlicensed Music Enforcement

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You know the music libraries that TikTok and Reels provide? Well, brands have gotten into hot water for using those songs for marketing purposes. Two firms – energy drinks company Bang and makeup brand Iconic – have been taken to court for copyright infringement in TikTok and Reels posts. Bang used music in more than …

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