For businesses in 2022, digital marketing measurement and evaluation are a significant headache. As the online privacy net tightens, digital channels have less data to play with and several more hoops to jump through to link cause and effect, resulting in an increasingly complicated and convoluted reporting landscape. New and updated measurement tools are proliferating, …
Google Simplifies Measurement With “Google Tag” Updates Read More »
Google Discovery Ads has been updated with new features to help keep audiences engaged and money rolling into your business. For those unfamiliar, Google Discovery ads reach up to 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs. Discovery ads allow you to reach more potential customers as they browse …
Google Releases 4 New Updates for Social Media-Styled “Discovery Ads” Read More »
While short-form video is coming to dominate social media, the biggest challenge for businesses looking to capitalise on the trend remains is one of production – since very few are set up to be able to create video at scale. Sheryl Sandberg, former Meta COO, July 2022 “Video is harder than photos, than static photos. …
YouTube Follows Meta With New Clipping for Long-Form Videos into Shorts Read More »
Google has released three new updates which could seriously cut ad creative production times for businesses large and small. The new updates should make it easier for marketers to create ads and collaborate with team members. It hopes to help brands “unlock the benefits of video advertising” and make life easier for creatives. Eduardo Indacochae, …
Google Streamlines Campaigns With 3 New Creative Tools Read More »
Following the June announcement of LinkedIn Business Manager, the platform has now gone live for Pages and Ads. What is LinkedIn Business Manager? Launched as a central control station for social media managers, the Business Manager is designed to make life easier for brands using the platform. Praveen Gujar, Product, LinkedIn “LinkedIn Business Manager (is) …
LinkedIn Business Manager Now Live for Pages & Ads Read More »
It’s been a mixed week or so for Instagram, which announced new tools for Reels but has backed down on other changes after criticism from users, creators and celebs alike. We’ll address that awkward turn-around later because there’s a bit to get through regarding the new features. Until now, Reels has been focused on videos. …
Instagram Adds New Editing & Engagement Tools for Reels Read More »
YouTube has announced a host of new shopping features enabling Shopify merchants to feature their products across their YouTube channels and content. With the launch of the YouTube Shopping on Shopify, merchants can easily integrate their online store with one of the world’s biggest entertainment platforms, reaching over 2 billion monthly logged-in users. David Katz, …
YouTube & Shopify expand in-stream commerce opportunities Read More »
Facebook is set for a major overhaul and the way users consume content is getting a big redesign. Now, whenever there’s a big change you can guarantee some people will be up in arms about it – but this move may actually be a step in the right direction. A new Feed and Home tab …
Get ready folks, because if you get your Instagram offering right, you may be about to see a swarm of folk begging you to take their money. That’s because Instagram has updated its Maps offering to include a search feature that users will be able to explore locations around them. Instagram, via Social Media Today …
Instagram Improves Business Discovery Tools Within Instagram Maps Read More »
In a move that should appeal to advertisers, Google has announced a new feature called Ads Creative Studio (ACS). After a successful beta launch last year, it’s now available globally. We know that generic, blanket campaigns don’t pull in the results that personalised adverts do – and the data backs that up. According to Google, …
Google Announces Ads Creative Studio for Rich Personalisation Read More »