TikTok has published a new report exploring the latest user trends and shifts for businesses looking to make a splash in 2022. The What’s Next culture drivers report contains 35 pages of user trends, case studies, brand trends and notes to help businesses unlock the full potential of their marketing campaigns. There’s a lot to …
For businesses that prioritise local marketing or communications activity, Google Maps can be a gamechanger. To help businesses better utilise Maps, Google has lifted the lid on how Maps reviews work, aiding organisations to boost visibility while also protecting their reputation. Ian Leader, Group Product Manager, User Generated Content “With millions of reviews posted every …
Meta will not stop in its quest to beat TikTok at its own game. Its latest attempt is to bring the Instagram-debuted Reels to Facebook. Facebook publicly launched Reels in the U.S in September 2021, and it’s now available in 150 countries, allowing Instagram content creators to cross-post Reels from Insta to reach a broader …
Anyone who has ever tried to untangle marketing attribution data will know customer journeys are drawn out, convoluted affairs. According to Google, this past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. To help address this, at the end of last year, …
Google Bets Big on Performance Max Campaigns In 2022 Read More »
TikTok isn’t sleeping. We’re only two months into 2022 but the short-form video app is already looking for ways to maximise business engagement and boost its revenue-earning potential. Now marketers will be able to connect TikTok ads to a native landing page, hosted within the app, that will load quicker than regular mobile pages. A …
TikTok Launches ‘Instant Pages’ In Direct Response Boost Read More »
YouTube CEO Susan Wojcicki has provided an overview of the site’s key areas of focus for 2022 – and no surprise – it includes plenty on where it intends to take its short-form product, Shorts. YouTube says Shorts has now passed the five trillion view mark, which shows how important it’s become to the platform. …
YouTube Lays Out 2022 Plans For Creators & Brands Read More »
Instagram has announced some pretty exciting changes to the way content creators can use its Remix feature. Previously, only short-form Reels could be remixed, but now creators can Remix any video uploaded to Instagram. Before you rush off and explore a back catalogue that just opened up, a word of warning: you can only use …
Instagram Extends Video Remix Option to All Videos, Not Just Reels Read More »
Live events continue to be disrupted by the Covid-19 pandemic, especially now Omicron is raging through Australia, which has forced businesses to find alternative means to broadcast and connect. That partly explains why LinkedIn has experienced strong success with its Live Events (use of the function has increased by 150%). And that makes sense, because …
LinkedIn Doubles Down On Events, Audio & Live Video Read More »
Facebook made one, last-ditch change to its ad objective listings in Ads Manager before 2021 ended. If you missed it, that’s no surprise as Mark Zuckerberg’s boffins got it done just days before Christmas. The change aims to make your ad campaign set-up process easier by increasing focus on the options and tools most relevant …
Facebook Consolidates Campaign Objectives In Ads Manager Read More »
More and more brands are realising the power of TikTok and the influence it can have over key markets – but carrying out a successful campaign on the world’s most popular short-form video app isn’t as easy as jumping on the latest trend. TikTok has a unique feel, and that can be difficult for some …
TikTok Study Shows Brand & Creator Collabs Power Read More »