Facebook has announced a call for online gamers and introduced “in-game tipping” to bolster engagement and compete with YouTube and Twitch. The (video)game wars In a recent blog post, Facebook outlined new features along with a new service to grow online gaming audiences through their new “gaming creator pilot program.” The new program is meant […]
Facebook searching for Game Streamers Read More »
Following fixes in December and January, Google is further modifying the interfaces of Google Docs, Slides and Sheets. Switcheroos Regular users of G Suite will notice a re-ordering of items in the ‘File’, ‘Edit’ and ‘Tools’ menus. The reshuffle is meant to be more practical and intuitive, so let’s hope the change comes naturally. Also,
Martech Mashup: Makeover for Google Docs Read More »
Google is spearheading local news with a new app called Bulletin, letting any user post photos, videos, and messages straight to the web from mobile. Hyperlocal Without blogs or personal sites, Google is streamlining public stories that can be accessed directly through Google search and social networks, all thanks to Bulletin. Competing with Twitter and
Google gets Crowdsourced with Bulletin Read More »
Instagram Direct could mark a significant shift in Instagram’s core focus, expanding itself into what could be a full on communications service. Video: its hot right now Inline with top competitors like WhatsApp and Facebook Messenger, a recent Instagram leak suggests the platform may be ready to enable users to make video calls. The central
Instagram Direct Video Hints at Big Change Read More »
Google is making it easier to generate good automated metrics on the effectiveness of app promotions. Promo code redemption tracking Promo codes are a common way to motivate app sales and boost chart performance. Until now, the ability to internally analyse the success of such promotions has been limited. That’s about to get easier, as
New Android Promo Metrics Read More »
For about four years, SocialRank has been helping brands understand their social followers via practical metrics. Their new product, SocialRank for Content, sharpens the focus to analyse individual tweets and posts to see who does what and when. For the love of content SocialRank for Content involves the application of their analytical methods to individual
SocialRank knows why your Tweet Wins/Loses Read More »
Business profiles on Instagram will now be able to plan organic posts, and view public profiles that have tagged or made mention of its brand. Natural content gets boost Business profiles will also be able to view competitors, while keeping informed on their own social media PR, all thanks to the latest update. The addition
Brand-friendly Instagram updates Posting Privileges Read More »
Facebook’s News Feed may take a hit in popularity as Stories fast becomes users’ favourite way to share and consume new content. Facing change Amidst Facebook’s fourth-quarter earnings, Mark Zuckerberg announced big changes to News Feed as a result from the continued evolution of social media usage. According to Zuckerberg, “Stories are on track to
Bad news for Facey’s News Feed? Read More »
A Taiwanese camera outfit is claiming a breakthrough in the development of the hardware necessary to support secure facial identification for Android devices. New camera tech LIPS is plugging their 3D depth-sensing cameras into Android devices and using it to securely trigger the unlocking of a phone. They’ve upped a video to YouTube that shows
Secure Face Unlock, ready for Android Read More »
Facebook’s product teams are prioritising trustworthy and informative local news with the latest News Feed algorithm update. Loco for local Focusing on local publishers that are defined by links that are clicked by readers in a tight geographic area, Facebook wants to bring quality news to users from their surrounding area. Facebook’s News Feed algorithm
Facebook News goes Local at Last Read More »