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Meta expands broadcast channels beyond Instagram to Facebook and Messenger

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Brand Pages could soon be able to create Broadcast Channels on Facebook and Messenger as Meta has announced the popular Instagram communication format will be available on another two of its products. For the uninitiated (and let’s face it, it’s hard to keep up with new communication formats) Broadcast Channels are a public messaging tool […]

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Meta Announces New Generative AI Tools For All Businesses

Leave a Comment / Ads, Meta /

Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and performance. Meta’s new AI tools All three features will call on AI to help marketers dream up creative options for

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TikTok and Google Search Partnership In Testing

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Google and TikTok are looking at developing a partnership that integrates Google search prompts, and potentially results, into TikTok’s search function – according to information published by Business Insider. App researcher Radu Oncescu posted TikTok search result for “Elon Musk and Mark Zuckerberg” that showed a Google bar that encouraged users to continue their query on

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What change is Meta bringing to user profiles?

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Meta is rolling out the ability to create multiple Facebook profiles per account so users can explore different interests and interact with other sections of the platform.  Separation of interests The move should help users to keep personal and professional relationships separate or to use one profile for interest groups and another for friends. Meta

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TikTok Upgrades Business Attribution Analytics

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What is TikTok’s Attribution Analytics? TikTok’s new Attribution Analytics could prove to be a delight for social media marketers as it’ll give them more insight into the performance of TikTok ads, which should lead to better decision making. How does it work? Attribution Analytics is a first-party management solution that can be accessed within TikTok

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Meta Expands Verification Program To Businesses

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After introducing Meta Verified for creators earlier in 2023, Meta is expanding its verification program to businesses on Facebook, Instagram and WhatsApp. Verification will come to Facebook and Instagram first, before rolling out to WhatsApp – although Meta hasn’t said when it will be available on that platform. What is verification for business? Verification helps

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[NEW STUDY] How Much Do Top Social Media Marketers Earn?

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Is social media marketing a misunderstood profession? Many people working in the industry would say ‘yes’.  And so, to help businesses understand the field a little better, Hootsuit has created a report on what it’s like to work in social media management. The report explores areas such as salaries, career progression, mental health, happiness and

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