A competition launched through Qantas’ Twitter account has successfully resulted in a trending hashtag, but a negative response.

A new report shows Australian shoppers are increasingly buying online, offering new opportunities for retailers.

The activewear giant has installed a digital mirror in its Brisbane store that lets customers ask friends advice on clothing via Facebook.

The insurance company is giving its Facebook fans the chance to star in a new TVC.

Lorraine Eliott’s Not Quite Nigella has grown to become one of Australia’s leading food blogs and a valuable environment for promotion and advertising.

Sony has launched a range of compact DSLR cameras with two campaigns engaging key enthusiasts to create content.

Location based social networking site Foursquare announces a major redesign of its website.

Ben Murphy from Johnson & Johnson Vision Care talks about finding a niche in social media.

John Lazzara and James Goode from Just Cars talk about finding a balance between the magazine’s print and online identities.

The search giant opens Google+ up to businesses and brands with the new ‘Pages’ feature.