A recent survey from the Australian Interactive Media Industry Association, (AIMIA) shows that despite 60% of Australian mobile users opting in to mobile phone marketing, only 12% of these interactions lead to a direct purchase.

ANZ and Origin online annual reports attract awards.

While the iPhone 4S dominated headlines this week, Amazon’s recently released Kindle Fire has the potential to directly impact how SMEs do business.

Steve Jobs, co-founder of Apple has died.

Apple has just unveiled the iPhone 4S, the latest addition to its iPhone line up.

In support of significant above the line activity launching Optus’ partnership with Qantas, Optus have launched a Facebook game, the Optus Elephant Air Race.

In a positive move for those eager for LinkedIn to improve its relevance and meet its potential, LinkedIn has released a plugin designed to make the job application process more streamlined for applicants and employers. ‘Apply with LinkedIn’ is a free service available to both job seekers and businesses.

Coca Cola has just launched the ‘Share a Coke’ campaign, where 150 of the most popular names in the country (including Matt and Tara) will be printed on coke bottles and available at stores nationally. The huge summer campaign is exclusive to Australia and marks the first time in 125 years the company has changed its packaging.

Perhaps a lesson in how not to handle crisis communications

Australian visitation to google+ increases 1269%