Google Analytics is introducing two updates aimed at improving how marketers identify performance changes and manage paid media investment. AI powered Generated insights are now surfaced directly on the GA4 Home page, while a new cross channel budgeting feature is rolling out in beta. Both updates are designed to reduce the time required to interpret […]
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LinkedIn has released its 2026 Skills on the Rise for Marketing, offering a data-backed view of the capabilities shaping hiring decisions right now. Unlike a simple trend report, the ranking combines skills added to marketer profiles with hiring success data, measuring growth relative to professionals hired over the past year. Resulting insights go beyond what
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AI is changing not just how content is discovered, but how it is read. For years, brands have structured long-form content around narrative build. Context first. Insight later. The strongest point saved for the conclusion. That format worked in a traditional search environment where depth and dwell time signalled value. AI systems reward something different.
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For the past two years, marketers have treated ChatGPT as an emerging discovery surface, experimenting with how generative AI interprets brands, categories, and intent. That phase is now moving into a more commercial reality. OpenAI has confirmed that advertising will begin testing inside ChatGPT in the U.S., signalling the platform’s shift toward a monetised model.
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Agentic shopping has moved from theory to reality, and Google is making a decisive play to shape how it develops. A new wave of retail and advertising tools announced this month points to a future where AI agents handle discovery, evaluation and even checkout on behalf of consumers. For retailers and brands, the implications go
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LinkedIn has released its latest Jobs on the Rise report, offering a clear signal of where hiring momentum is building as we head into 2026. The data, based on job changes and profile updates between 2023 and 2025, shows how professionals and businesses are responding to rapid technological and economic change. Artificial intelligence dominates the
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Apple has officially teamed up with Google in a landmark multi-year deal that puts Gemini AI models at the heart of its future AI strategy, including a long-awaited revamp of Siri. This agreement signals a major pivot for Apple, which is turning to an external partner to accelerate its foundation model development and expand its
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Meta has re-entered the news licensing space with a new set of deals giving its AI assistant access to real-time content from major publishers. After years of pulling back from media partnerships, the company is once again turning to third-party content to enhance the relevance and accuracy of its products. CNN, Fox News, Le Monde
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LinkedIn is expanding its advertising capabilities with a new set of tools designed to help B2B marketers drive stronger brand awareness, deliver more relevant messaging, and streamline creative production. The latest updates include Reserved Ads for premium feed placement, automated ad personalisation, AI-generated copy variants, and a forthcoming Flexible Ad Creation feature. As B2B marketers
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Managing account issues on Facebook and Instagram has long been a point of friction for users, particularly when it comes to recovery and support. Access to direct help has often been limited, and resolving problems could involve lengthy delays or unclear guidance. In response, Meta has introduced a new wave of updates designed to simplify
Meta Launches AI Support Hub on Facebook and Instagram Read More »