Customer service has always had an inbox problem. Meta now wants AI to help businesses answer it. At its Conversations 2026 event in London, Meta announced wider global access to Meta Business Agent, its AI-powered tool for handling customer interactions across WhatsApp, Messenger and, soon, Instagram. The company also introduced a Meta Business Agent Platform, […]
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OpenAI is expanding ChatGPT ads into five more markets and testing multi-advertiser placements that can show several sponsored results inside a single ChatGPT ad unit. The company is extending geographic targeting beyond the US, Canada, Australia and New Zealand to include the UK, Japan, South Korea, Brazil and Mexico. The move pushes ChatGPT ads from
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Microsoft has redesigned Microsoft 365 Copilot, cutting app load times by more than 50% and making its AI assistant cleaner, faster and more consistent across Word, Excel, PowerPoint, Outlook and other Microsoft 365 apps. The update gives Copilot a larger prompt box, a simpler interface and a single entry point across Microsoft 365 apps. Microsoft
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Meta is expanding its AI advertising strategy beyond its own ecosystem, launching new AI connectors that allow advertisers to manage and analyse Meta campaigns through external AI assistants and agent platforms including ChatGPT, Claude and Perplexity. On the surface, the announcement looks like a workflow update. In reality, it signals something much bigger about where
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Google unveiled a sweeping set of AI Search updates at its Google I/O developer conference last week, centred around a redesigned Search box, conversational AI experiences and a new generation of Search agents powered by Gemini 3.5 Flash. For businesses and marketers, the bigger story is not necessarily the technology itself, but what it signals
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Artificial intelligence adoption is accelerating across businesses worldwide, with marketing emerging as one of the earliest and most active areas of deployment. New findings from the US Census Bureau’s 2026 AI supplement provide one of the clearest large-scale snapshots yet of how organisations are integrating AI across business functions, workflows, and employee tasks. While the
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Early ChatGPT ad data suggests conversational AI rewards relevance over persuasion. Analysis from Adthena, based on more than 50,000 daily ChatGPT ad placements across 600 advertisers, found that the most common high-visibility ads are short, highly specific and tightly aligned to the user’s original prompt. Top-performing headlines observed in the study averaged around 30 characters,
[STUDY] ChatGPT Ads Favour Context Over Clickbait Read More »
Microsoft has announced a major expansion of Copilot Studio, introducing new governance controls, workflow automation features, and app integrations designed to help organisations scale AI agents more effectively. The updates reflect how enterprise AI platforms are evolving beyond standalone assistants into broader operational systems. Microsoft’s broader AI strategy is built around Microsoft 365, the company’s
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Google is testing a new AI-powered search experience within YouTube, introducing more conversational discovery tools for users. The feature, called Ask YouTube, expands Google’s wider AI search strategy and brings more interactive search functionality directly into YouTube. The update is significant given YouTube’s role as one of the world’s largest search platforms. Often described as
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OpenAI is taking a major step toward turning ChatGPT ads into a scalable advertising platform, introducing self-serve campaign buying, CPC bidding, and improved measurement capabilities. Until now, ChatGPT advertising has operated as a tightly controlled pilot programme, largely limited to major brands and agency partners. The latest updates signal a shift toward broader adoption, opening
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