Live In Lockdown With around 2.5 billion people worldwide operating under some kind of lockdown, the demand for human connection has never been stronger. In a virtual sense, the most effective means of achieving this is via live-streaming, hence enterprise video conferencing tool Zoom's entry into the vernacular. With the accompanying terrors of Zoombombing etc. …
Ad Disapprovals & Spam Notifications Explode As Facebook AI Struggles Surging consumer usage and moderation challenges are likely to spell trouble this week for communicators on Facebook and Instagram, according to Mark Zuckerberg. With unprecedented numbers of people working from home, deciding to stay home, forced into self-isolation or being out-of-work, time online is mushrooming. …
Social Media Audience Fatigue Is A Silent Campaign Killer Audience fatigue is a real issue when running social media campaigns. Unlike, say, within search. After all, how many times a year do you search "cheap flights to London"? Search, be it paid or organic, tends to unlock fresh audiences daily, which is why Google Ads …
For 60+ Second Facebook Vids, Users Watch <5% On AVG Socialbakers most recent data makes grim reading for social media marketers. Confirming suspicions that many in the industry have long harboured… Facebook video is not quite as good as it’s made out to be. To put it mildly. According to Socialbakers 2019 Q4 Trends Report, …
[STUDY] Facebook Video Watch Time: 4.57 Seconds On Average Read More »
September 2019 Launch Pushed Back To February 2020 Last year I wrote about the impending launch of Facebook’s Campaign Budget Optimisation (CBO), which was scheduled to begin rolling out for all in September 2019. Launched initially as an optional budgeting tool in 2017, the feature supposedly helps give businesses an easier way to manage their …
What’s Up With Facebook Campaign Budget Optimisation? Read More »
Facebook Trims Audience Network’s Mobile Campaigns Six weeks into 2020 and the much-heralded online privacy squeeze is well underway for marketers. The latest casualty being the mobile web arm of Facebook’s Audience Network, set to be wound back on the 11th April. Facebook Spokesperson, via Publisher section: “We’ve made this decision based on where we …
New “Off-Facebook Activity” Launch Hobbles Ad Targeting Almost two years after introducing its initially named “Clear-History” feature, Facebook has finally rolled out its new Off-Facebook Activity feature to users, coinciding with Data Privacy Day. The new off-Facebook activity feature forms part of a more extensive platform privacy update, impacting marketers in a variety of ways. …
Will Facebook's New Custom Audience Update Hurt Targeting? Facebook’s Custom Audiences are the lifeblood of effective Facebook marketing, alongside (and in conjunction with) the Facebook Pixel. Therefore, any material change to either materially impacts Facebook marketing. At the end of this month, there is to be a new update released which restricts the targeting abilities …
Facebook Puts Users In “Control” Of Ad Targeting Read More »
Instagram Streamlines Influencer Activity Ahead Of 2020 Onslaught Instagram is widely considered, by marketers anyway, as the home of influencer marketing. Which social media channels are most important for influencer marketing? Instagram = 89% YouTube = 70% Facebook = 45% Blogs = 44% Twitter = 33% LinkedIn = 19% Pinterest = 15% Twitch = 6% …
Facebook Opens Brand Collabs Manager To Instagram Influencers Read More »
Cross-Account Reporting and Custom Ad Metrics Launching Through 2019, Facebook has made steady improvements to Business Manager, with more pencilled in for 2020. Most improvements have centred on streamlining interfaces; however, in recent months, Facebook has also rolled out several important features related to reporting. Offering richer, deeper and more tailored campaign insights. Three of …