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Will Facebook’s New ‘Favorites’ Feature Transform Messenger?

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Facebook Pushes Microsharing With New Prototype Social media’s pivot towards privacy has been the defining theme for 2019. Naturally spearheaded by market-leader Facebook, following the publication of Mark Zuckerberg’s new privacy manifesto in March. However, bringing this new vision to life will be a colossal effort, requiring an entire product redesign and the wholesale creation …

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Facebook Ramps Up Brand Safety

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Facebook Looks To Ease Concerns From Marketers Facebook has announced an expansion of its brand safety features amidst growing concerns from advertisers globally related to the rise of misinformation, fake news and extremist content on the platform. Facebook has offered somewhat clunky brand safety features for some time: Controls over where ads appear when shown within …

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Facebook Expands Influencer Platform

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Facebook Opens 'Brand Collabs Manager' For More Brands & Influencers In keeping with its 2019 expansion and focus on influencer marketing, Facebook has announced an extension to its influencer platform, Brand Collabs Manager. Just in time for the end of year push, Facebook has expanded to more countries and tweaked eligibility, opening up access to …

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Brands Get New “Ice-Breakers” For Facebook Messenger

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Messenger API Update Sees Improved Engagement Features Facebook has introduced three new features for Messenger designed to help brands stimulate better interactions with their customers on the platform. “Icebreakers” to encourage and expand discussions via Messenger Improved conversation tagging and reactions Simplifying integrating Messenger ads with apps Of the three new features, the “Icebreakers” are …

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Google Takes On Facebook With New Lead Gen Campaigns

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Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to Facebook Lead Ads, in that Searchers can submit their information directly from the search ad. See image above via …

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Is Facebook Recalculating Organic Reach?

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Reports Claim Organic Reach Is Shifting To Mimic Ad Reporting  According to reports circulating over the weekend, Facebook is expected to introduce changes imminently to how organic reach is calculated. The changes were first announced by social media expert, Matt Navarra, who claimed that the changes would be going live between 17th – 28th October. …

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Facebook’s New Stories Templates

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Stories: Less Pressure, More Rapid-Fire & Stickier for Users Since early 2018, Mark Zuckerberg and Co. have been banging the drum for the Story content format. The eventual decline of the traditional social media news feed is all but an expected inevitability. Stories were a cornerstone of Snapchat’s initial success and have been pivotal in Instagram’s …

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Facebook Messenger Offers Richer Engagement & Better Ads

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140m+ Businesses Active On Facebook Platform At the start of 2019, Mark Zuckerberg laid out the future for his vast communications empire, with privacy, and messaging in particular, at its core. “In a few years, I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network. We …

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