New Group Ads Trial Acts As Extension Of News Feed Ads It was always going to happen, wasn’t it? Wherever the attention shifts ads follow. Facebook is reportedly trying out ad placements it the Groups tab, where users can view content from all the Groups they belong to, according to Ad Week. The test includes […]
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Stories: Less Pressure, More Rapid-Fire & Stickier for Users Since early 2018, Mark Zuckerberg and Co. have been banging the drum for the Story content format. The eventual decline of the traditional social media news feed is all but an expected inevitability. Stories were a cornerstone of Snapchat’s initial success and have been pivotal in Instagram’s
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140m+ Businesses Active On Facebook Platform At the start of 2019, Mark Zuckerberg laid out the future for his vast communications empire, with privacy, and messaging in particular, at its core. “In a few years, I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network. We
Facebook Messenger Offers Richer Engagement & Better Ads Read More »
New Video Ads, But What About The Traffic? With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have
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Organic Social Opportunities Still Abound For The Flexible With each passing year, achieving stellar results in social media inexpensively gets more challenging. That’s not to say it is impossible. Rather, it requires more thought and a fresh perspective, since opportunities ebb and flow. As we head into the final quarter of 2019, Social Bakers latest
[2019 REPORT] Facebook + Instagram Organic & Paid Trends Read More »
Facebook's Launches Interactive New Ad Units With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have been
Do Facebook’s New Ad Features Spell Doom For Social traffic? Read More »
Facebook is poised to hide like counts from posts. With potentially huge implications for social media metrics, Zuckerberg and co have quietly planted a likes-hiding code in Facebook’s Android app. Losing likes Jane Wong—a Hong Kong based tech blogger—uncovered the ‘prototype functionality’. The inactive code she discovered in the app will (when triggered) hide like/reaction
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Facebook’s ‘Clear History’ Feature Finally Launches The big event in Facebook’s calendar each year is its F8 Developer Conference. F8 tends to be the more formal, and public, culmination of product launches and strategy pivots which have been in the pipeline for perhaps six months prior. However, every year, there are several unsighted developments, and
Did Facebook Just Kill Remarketing? Read More »
Facebook's Latest Deals Welcome TV Content To Social Feeds Facebook last week announced a series of new partnerships with many of the major Australian TV movers and shakers. Premium news content from Australia’s leading broadcasters including Nine, Seven, SBS, Sky News and 10 is now available on Facebook. The partnerships include funding to support the
Will Facebook’s Local TV Deals Jump-start Facebook Watch? Read More »
Facebook Search Ads Now Live Following six months of trialling Facebook has expanded the rollout of its new ‘Search’ ads. Initially announced in December 2018, search ads are now increasingly available as an ad placement, after a successful trial in the automotive and retail sector. The launch of Facebook search ads echoes the recent launch
Can Facebook’s New Search Ads Really Challenge Google? Read More »