Since Facebook began rolling out live video streaming last year, brands have been quick to recognise the feature’s powerful potential. And now, with Facebook’s latest updates, marketers have even more great possibilities to play with—and more metrics to evaluate how their content is performing. Go Live in Groups Thanks to the Facebook’s latest tweaks, you

In a big boost for influencers and publishers, Facebook has unveiled a new tool and policy update that make it easier to share a wider range of branded content. New policy: More branded content Up until now, third-party advertisements on verified Pages were prohibited without Facebook’s prior permission. Facebook’s recent branded policy update, however, now

Until recently, Facebook’s super-slick Instant Article format was only available to select Facebook publishers. Now, having worked out the kinks, they’ve opened up Instant Article publishing to everyone. Hey, good looking Facebook’s Instant Articles format gives content publishers the ability to present their content to Facebook users via a quick-loading, uncluttered format that looks a

Facebook might be nudging 1.6 billion users, but that doesn't mean all of these are bona-fide accounts. Something the social network is looking to address as it clamps down on phoney profiles. Fakebook? Facebook is reportedly working on a new feature that will alert you, if it detects another account is attempting to use your

While Facebook boasts an increasingly powerful suite of ad tools, there's still plenty of room to tune up your Facebook spend. Today we're looking at one of the most effective ways: AdEspresso. Add it up AdEspresso lets you optimise your Facebook Ads with a few quick clicks and conduct comprehensive A/B testing with thousands of

One year ago Facebook launched On This Day, the feature that took users down memory lane in an attempt to pause and reflect. And hopefully boost Facebook's engagement stats. So we thought it fitting to take this anniversary to have a look at Facebook on this day. 1 billion Facebook now has 1 billion daily

Facebook’s pursuit of both Twitter and YouTube’s turf is escalating as it attempts to woo more celebrities to use Live, its newish live streaming feature. Live in the moment Live launched last year, and was originally only available for high profile users and select partners. While Live remains exclusive for brands with Verified Pages, Facebook

A couple of weeks ago Facebook started the global roll-out of their Reactions buttons, and the feature seems to have gone down well with most users. With these changes, Facebook users can continue to “Like” or “comment” on posts, but now, along with the "Like" button, select from five other animated emojis: Love, Haha, Wow,