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Facebook live video gets better for marketers

Since Facebook began rolling out live video streaming last year, brands have been quick to recognise the feature’s powerful potential. And now, with Facebook’s latest updates, marketers have even more great possibilities to play with—and more metrics to evaluate how their content is performing. Go Live in Groups Thanks to the Facebook’s latest tweaks, you […]

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Facebook announces more branded content

In a big boost for influencers and publishers, Facebook has unveiled a new tool and policy update that make it easier to share a wider range of branded content. New policy: More branded content Up until now, third-party advertisements on verified Pages were prohibited without Facebook’s prior permission. Facebook’s recent branded policy update, however, now

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Report: Kids now prefer Snapchat to Facebook and Instagram

Fame can be fleeting. And fickle. While Facebook remains the biggest kid on the social block, a new report shows Snapchat is the platform of choice with America's youth. Snappy time The annual Infinite Dial report from Edison Research and Triton Digital shows that Snapchat is the most popular platform with US users aged 12 –

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Facebook opens Instant Articles to all publishers

Until recently, Facebook’s super-slick Instant Article format was only available to select Facebook publishers. Now, having worked out the kinks, they’ve opened up Instant Article publishing to everyone. Hey, good looking Facebook’s Instant Articles format gives content publishers the ability to present their content to Facebook users via a quick-loading, uncluttered format that looks a

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Facebook’s chasing celebs to make Live Video

Facebook’s pursuit of both Twitter and YouTube’s turf is escalating as it attempts to woo more celebrities to use Live, its newish live streaming feature. Live in the moment Live launched last year, and was originally only available for high profile users and select partners. While Live remains exclusive for brands with Verified Pages, Facebook

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