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Facebook rolls out Video Ads update for Brands

Facebook has just rolled out a bunch of new Video Ads updates for brands and Page Admins. Click Play The updates, automated captions and increased reporting and buying options, were announced in a blog post. Facebook says that 80% of users respond negatively when video ads play loudly and automatically, especially in mobile environments. Conversely, …

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Annual Facebook Performance Report

Online Circle Digital has just released the 2015 Annual Australian Facebook Performance Report. Through the analysis of 29 different industries and over 2,500 Australian brand accounts, the report ranks the largest and most engaged-with Facebook accounts in Australia, utilising data from January 1st to December 31st 2015. Which brands performed best? The report revels that …

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Facebook now gets 100 million hours of video every day

Facebook’s recent earnings report surprised no one by confirming that the platform continues to be incredibly rich and popular. One of the more interesting facts: Facebookers now watch 100 million hours of video every day. Look at this This comes as Facebook seriously ups its video credentials this year. In 2015 Facebook doubled its News …

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Facebook’s latest News Feed tweak: what you need to know

The mysterious world Facebook's News Feed has just received an important overhaul: it now delivers content based (in part at least), on what users want to see. Like and Learn Facebook announced the update in a blog post. "The actions people take on Facebook—liking, clicking, commenting or sharing a post—are historically some of the main …

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Facebook moves on YouTube with 360 video update

Facebook is starting off 2016 with an unsubtle shot across YouTube's bow: enhanced support for 360 and Virtual Reality (VR) video. Big screen Mark Zuckerberg recently posted a video showing how Facebook's engineering wizards have managed to compress the huge 360 video files, so they play seamlessly in the News Feed. Which means no more …

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Instagram Search gets more like Facebook

Instagram is trialling a new search feature that gives you more info about other users and accounts. Searching for answers? Certain users can now access a refreshed search page on the Instagram app that closely resembles Facebook's search layout. The rehashed search features users with large followers, and whether they have a verified account. You …

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