Google Shifting Entirely To Mobile-first Indexing By September Google has announced that it will start indexing all websites by their mobile versions beginning in September. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking in search engine results. Historically, the index primarily used the desktop version of a …

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Why Are Rich Results “A Thing”? As Google’s core business has come under assault from social channels, in recent years it has shifted its strategy to become more of a portal. A place that searchers go and stay. Or, go and “do stuff”, rather than primarily go and click away. That said, Google consistently drives …

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Who Hasn't Google Upset In 2020? After upsetting web users with its recent desktop search redesign and regulators around the globe with alleged anti-competitive behaviour, it is now the turn of marketing agencies to fall out of love with Mountain View’s finest. It is hardly scandalous to say that digital and social media marketing is …

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Can Bad Google Reviews Be Defamatory? Yes, Apparently Dealing with trolls online is sadly part and parcel of daily life for digital marketers and social media community managers. However, do we really need to lie back and think of… you know. Well, it would seem not, after Adelaide based lawyer Gordon Cheng won a $750,000 …

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Google Grovels After Blurring Paid & Organic Results  Just two weeks after Google announced a major 2020 redesign for desktop search results, the search giant is scampering with its tail between its legs, following withering criticism from users, marketer and policymakers alike. As per the above screenshot, Google’s most recent desktop search redesign centres on …

Google Redesigns Search Redesign After Backlash Read More »

New Google Ads Beta Explains Performance Changes Following on from Google’s recent expansion of “Optimization Score” for Display, Google has announced the launch of another must-use insight tool, this time for Search. Google Ads has launched a new beta feature, "Explanations", which provides insights as to why campaign performance is being affected. Identifying peaks or troughs in …

Google Launches “Explanations” To Unlock Campaign Performance Read More »

Google Demystifying Ads With AI  To say that marketers find Google a confusing channel to operate within would not be an understatement. For the majority of marketers, Google’s overly complicated processes, clunky marketing user interfaces and unintuitive systems are incredibly off-putting. Resultantly, Google activity is often outsourced to supposed “specialists” and budgets sometimes get funnelled …

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Visual Content Increasingly Key To Search Success According to user experience gurus Neilsen Norman Group, Google’s evolving search engine results are leading to radical shifts in search behaviour. A recent study suggests that dominating Google’s top spots won’t bring the results of yesteryear. Alongside demonstrating the importance of capitalising on Google’s featured snippets (or similar) …

Google’s Top Spots No Longer Top Dogs Read More »