Google Puts Marketers On Notice  Back in May, Google announced that page experience would be included in Google Search ranking. Now we’ve got a roll-out date. May 2021 will be the date everyone has to prepare for as page experience signals in rankings will come into effect. Brands and marketers should be focused on making […]

Google Launches Podcast Manager Google has announced a feature that should interest podcasters, publishers and content producers. It’s called Google Podcast Manager. The Google Podcast Manager dashboard now allows creators to see how well their podcasts are performing in Google Search. Back in August 2019 Google announced that podcasts could be played directly from desktop

Free Web UX Tool Offers Visual Heatmaps, Session Playbacks & More Microsoft has announced the launch of a free-to-use behavioural analytics tool called Microsoft Clarity. Clarity, as the name suggests, is designed to help users go down the rabbit hole and see precisely what users are doing on their site, which can lead to more

GA4 Upgrades Machine Learning, Integrations & Privacy Google Analytics has just released its most significant update in aeons. This update, termed Google Analytics 4, essentially replaces the App + Web property that was released in beta last year and will affect the majority of websites using GA. Users will now see richer integrations with the

Ad Week Sees New Campaign Types & Insights Launching Google has been a busy beaver ahead of Advertising Week, in the US, and announced a series of updates that will provide richer insights for marketers as well as a snazzy new campaign type, built on lashings of machine learning, called "Performance Max". Google has also

Maximising New Google My Business Attributes As COVID-19 ebbs and flows, and safety measures evolve, being able to communicate these changes effectively to consumers, staff, and stakeholders becomes paramount. For organisations looking to meet these needs head-on, Google My Business is a must, with the tool growing in stature every quarter. Within an organisation's Google

Google Expands Local & Shopping Campaigns Ahead Of Holiday Rush The first day of spring has barely sprung, and already the end-of-year squeeze begins, with Goggle announcing a series of new features to help marketers prep for the holiday season. Whilst Christmas is a good 113 days, 9 hours, 9 minutes,11 seconds away (at the

Google Enables GMB Editing Directly From Maps & Search  One of the surprise marketing stars of COVID-19 has been Google My Business. Initially launched in 2014, Google My Business has, over the past few years, been quietly, yet steadily getting better and better. Adding new, useful features, and becoming integral to other Google surfaces, i.e.