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Google Beefs Up Shopping Campaigns

Google's Improving Shopping Campaigns For retailers and manufacturers alike, Google Shopping campaigns are an absolute must. In an update announced last week, Google now provides greater prominence in search engine results for Shopping campaigns, allowing more in-depth product information. Businesses can now populate product pages on Google Shopping with inspirational and high-quality content. Highlighting product

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Google lets marketers compare Apples with Apples

Google has moved to improve confidence in its online ad platforms by getting third-party validation from the Media Ratings Council (MRC). Accreditation and standards The primary objective of the MRC is to secure ‘audience measurement services that are valid, reliable and effective.’ The core concept at play here is standardisation: It’s meant to let practitioners easily compare oranges

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