Google has launched Home Hub—a ‘Made by Google’ product that is set to rival Amazon Echo and Facebook Portal. But what is its potential reach? Three contenders The three major player for in-home smart devices are the same for online ad distribution. Facebook and Google go without saying and—as we recently reported—Amazon is now the …
Google+ will wind-up over the next 10 months, taking a few last breaths before being allowed to expire in August 2019. But rather than an act of mercy, the real reason seems to be a potential data breach. Strobe effect The move to close Google+ was announced as an outcome of ‘Project Strobe’—an internal security …
Google is offering inside guidance on how to manage app development, when you don’t have the capability or capacity in your own organisation. Definitely not DIY A new series of articles—written by Google’s Developer Relations expert Rupert Whitehead—outlines how to effectively outsource development tasks. Whitehead says you need to know a few basics to get …
For the first time in eight years, Google is launching a new fleet of Google Street View vehicles, complete with brand-new cameras that promise to upgrade the images we see of Aussie roads. Top tech on the block Google’s new fleet will be equipped with new cameras and top-shelf technology. They reckon this will let them get …
After about four years of playing second fiddle, Google is killing-off its email organiser app Inbox. Begin the migration Inbox will be over and out by March 2019. It is being phased out in what Google is calling ‘a more focussed approach’. G Suite Admins can make enterprise users switch earlier, if they’re so inclined. …
Hot on the heels of Google One’s transition from limited release to mainstream access in the USA, details are emerging about its Australian debut. Drive to One As of now, Aussie Google Drive plans are being converted to Google One subscriptions. And, Google has made an undertaking to bring One out to the broader Australian …
Google is guiding advertisers to work towards a new baseline. When talking about ad iterations, the message seems to be to make more to improve reach. Copy quality, yes, but also quantity and diversity Along with relevance (quality), the quantity and diversity of ad copy versions are also significant in Google’s evaluations of Ad Strength. So, …
Google is giving advertising folk a new prediction tool to guide online ad campaign creative. Strength workouts ‘Google Ad Strength’ rates ads on a scale from ‘Poor’ to ‘Excellent’. They say it’s mainly based on relevance, with a few other factors. Where the rating comes up as anything other than ‘Excellent’, the AI-driven interface will also provide …
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Google is getting creative in testing new strategies for YouTube ads, by creating a company that doesn’t exist. Tasty strategy The ad team at Google (Unskippable Labs) have used stock footage of pizza to create 33 ads and successfully reached 20 million impressions on YouTube with “Doctor Fork.” Creative Director of Unskippable Labs, Ben Jones, …
Google has published a short guide to best-practice push notifications. Noticed in the noise App notifications can reach both active and lapsed app users. When they get good interaction, their app generally experiences better retention rates. Because they work, more apps are using them. As they become more commonplace, it’s increasingly challenging to ensure your …