Can Bad Google Reviews Be Defamatory? Yes, Apparently Dealing with trolls online is sadly part and parcel of daily life for digital marketers and social media community managers. However, do we really need to lie back and think of… you know. Well, it would seem not, after Adelaide based lawyer Gordon Cheng won a $750,000 […]

Google Grovels After Blurring Paid & Organic Results  Just two weeks after Google announced a major 2020 redesign for desktop search results, the search giant is scampering with its tail between its legs, following withering criticism from users, marketer and policymakers alike. As per the above screenshot, Google’s most recent desktop search redesign centres on

New Google Ads Beta Explains Performance Changes Following on from Google’s recent expansion of “Optimization Score” for Display, Google has announced the launch of another must-use insight tool, this time for Search. Google Ads has launched a new beta feature, "Explanations", which provides insights as to why campaign performance is being affected. Identifying peaks or troughs in

Google Demystifying Ads With AI  To say that marketers find Google a confusing channel to operate within would not be an understatement. For the majority of marketers, Google’s overly complicated processes, clunky marketing user interfaces and unintuitive systems are incredibly off-putting. Resultantly, Google activity is often outsourced to supposed “specialists” and budgets sometimes get funnelled

Visual Content Increasingly Key To Search Success According to user experience gurus Neilsen Norman Group, Google’s evolving search engine results are leading to radical shifts in search behaviour. A recent study suggests that dominating Google’s top spots won’t bring the results of yesteryear. Alongside demonstrating the importance of capitalising on Google’s featured snippets (or similar)

Google Has 120+ Million Local Guides In 24,000 Locations Google Maps is a sleeping giant. Every month, more than a billion people use Google Maps. Following a host of feature upgrades within the past year they’re about to use it a whole lot more. Google’s plan for Maps is to be the one-stop-shop where users

Google's "BERT" Update Will Impact 1 in 10 Search Queries  Google has announced its most important search update in almost five years, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. According to Google, BERT helps better understand the nuances and context of words in searches, enabling Google to better match those queries with more