Free Web UX Tool Offers Visual Heatmaps, Session Playbacks & More Microsoft has announced the launch of a free-to-use behavioural analytics tool called Microsoft Clarity. Clarity, as the name suggests, is designed to help users go down the rabbit hole and see precisely what users are doing on their site, which can lead to more …
Microsoft Launches Smart Google Analytics Challenger Read More »
GA4 Upgrades Machine Learning, Integrations & Privacy Google Analytics has just released its most significant update in aeons. This update, termed Google Analytics 4, essentially replaces the App + Web property that was released in beta last year and will affect the majority of websites using GA. Users will now see richer integrations with the …
Ad Week Sees New Campaign Types & Insights Launching Google has been a busy beaver ahead of Advertising Week, in the US, and announced a series of updates that will provide richer insights for marketers as well as a snazzy new campaign type, built on lashings of machine learning, called "Performance Max". Google has also …
Google Rebrands & Expands Stories In Search Another day, another platform launching their version of Stories. If it isn’t any of the giants under the Facebook umbrella, you can be sure it’s got something to do with Google. Anyone who had that hunch can give themselves a lovely pat on the back, because the search …
Maximising New Google My Business Attributes As COVID-19 ebbs and flows, and safety measures evolve, being able to communicate these changes effectively to consumers, staff, and stakeholders becomes paramount. For organisations looking to meet these needs head-on, Google My Business is a must, with the tool growing in stature every quarter. Within an organisation's Google …
Google My Business & Local Campaigns’ Expanded Offerings Read More »
Google Expands Local & Shopping Campaigns Ahead Of Holiday Rush The first day of spring has barely sprung, and already the end-of-year squeeze begins, with Goggle announcing a series of new features to help marketers prep for the holiday season. Whilst Christmas is a good 113 days, 9 hours, 9 minutes,11 seconds away (at the …
Google Gears Up For Black Friday With New Ad Tools Read More »
Google Enables GMB Editing Directly From Maps & Search One of the surprise marketing stars of COVID-19 has been Google My Business. Initially launched in 2014, Google My Business has, over the past few years, been quietly, yet steadily getting better and better. Adding new, useful features, and becoming integral to other Google surfaces, i.e. …
Personal Branding Gets A Major Upgrade With New "People Cards" Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is Instagram Reels… But Facebook's not the only player in town which draws inspiration from its Silicon Valley neighbours, as Google's new LinkedIn-esque features demonstrate. Google's new "People Cards" …
Google’s New Personal “Business Cards” For Search Read More »
Google's Richer, Personalised Creatives Across Search, Shopping & Display In 2018, to mark Google’s 20th birthday, Ben Gomes, former Senior VP, Search, News and Assistant, used the occasion to shine a light on the next chapter of Search. Gomes claimed that the future would be driven by three fundamental shifts in how Google thinks about …
Google Analytics will leverage its machine learning to suggest new and improved audiences for your App + Web marketing campaigns. A pair of new metrics—on the likelihood of purchase and the likelihood of churn—could do wonders for both campaign targeting and analysis. If your web property generates the quantity of purchase activity needed to power …