Google Ads has rolled out a new AI-powered ad campaign called Demand Gen, which will be available to all advertisers from October. The Discovery ads replacement uses images and video ads to help advertisers hit their campaign goals and is designed for advertisers who use social platforms to connect and convert consumers with attention-grabbing visual creatives. […]

Google has said deleting old content to improve a site’s SEO “isn’t a thing” and that old content can still maintain value. Danny Sullivan, Search Liasison, Google “Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can

Google has unveiled new generative AI capabilities in Search, which it calls Search Generative Experience (SGE). According to head honchos at the company, SGE will allow users to get the information they need faster and easier. Elizabeth Reid, Vice President & GM, Search, via Google “Let’s take a question like “what’s better for a family

Google is set to introduce a new feature on Gmail that will display a blue checkmark beside the names of certain senders to confirm their identity. The checkmarks will be automatically applied to businesses that have implemented Gmail’s existing Brand Indicators for Message Identification (BIMI) functionality. Launched in 2021, the BIMI feature mandates senders to

Google’s new Ads Transparency Center has been launched to provide users with clearer information about the ads they see across Google products such as Search, YouTube and Display. It also gives people the chance to dig a little deeper before making a purchase decision. Alejandro Borgia, Director, Product Management, Ads Safety “Imagine you see an

There’s no denying that automated content producers like ChatGPT have caused some concern among content writers and marketers. Not least regarding its suitability for website copywriting and search engine optimisation (SEO) purposes. And now Google has said that using AI for the copy on your site won’t necessarily mean a downgrade in your SEO ratings,

Google has told some businesses that it wants them to make the switch to Google Analytics 4 (GA4) as soon as possible… or it will do it for them. If you’re still using Universal Analytics (UA), this is important information. UA will stop processing data on July 1, and to make sure that you don’t