Reddit Is Fast Becoming A Serious Marketing Channel Reddit is one of marketing’s great underutilised opportunities. According to Alexa, it’s the fifth top digital property in both Australia and New Zealand. Only trailing the big three, Google, Facebook and YouTube in Australia. While in NZ, it trails the same, plus Trade Me. In December, Reddit …
Reddit Chasing Marketing Dollars With Trending Takeovers Read More »
For 60+ Second Facebook Vids, Users Watch <5% On AVG Socialbakers most recent data makes grim reading for social media marketers. Confirming suspicions that many in the industry have long harboured… Facebook video is not quite as good as it’s made out to be. To put it mildly. According to Socialbakers 2019 Q4 Trends Report, …
[STUDY] Facebook Video Watch Time: 4.57 Seconds On Average Read More »
LinkedIn Trialling Ephermeral Stories Feature Social Stories have been one of the defining social media product themes over the past few years. Originally created by Snapchat in 2013. Instagram cloned in 2016. Facebook emulated in 2017. WhatsApp spun off Status in the same year. YouTube launched its version in late 2018. So did Google. Pinterest …
Profile 'Featured' Section Highlights Achievements & More LinkedIn is nowadays to white collar workers, what Instagram is to Married At First Sight rejects. A conduit to leveraging and building personal brand equity, of which they can hopefully dine out for many moons to come. Who knows, maybe get a sweet gig on commercial radio. Or …
September 2019 Launch Pushed Back To February 2020 Last year I wrote about the impending launch of Facebook’s Campaign Budget Optimisation (CBO), which was scheduled to begin rolling out for all in September 2019. Launched initially as an optional budgeting tool in 2017, the feature supposedly helps give businesses an easier way to manage their …
What’s Up With Facebook Campaign Budget Optimisation? Read More »
When Memes, Influencers & Politics Collide Last week saw perhaps one of the largest ever influencer marketing onslaughts as US Democrat nominee wannabe, Mike Bloomberg, threw his golden-rimmed hat into the ring. Bloomberg’s campaign team recruited some of the largest meme accounts on Instagram, via Meme 2020, unleashing an unprecedented, coordinated wave of sponsored posts …
Instagram Guidelines Updated After Bloomberg Meme Explosion Read More »
New Streamlined Appeals Process Takes Up To 24 Hours Over the past 12 months, the number of organisations that have been on the wrong end of a social media penalty, of some description or other, has exploded. However, as per Instagram’s latest product release, it looks like penalty management and recovery should hopefully being to …
Instagram Launches New Appeals Process For Disabled Accounts Read More »
Marketers & Users Are Piling Into Pinterest In 2020 Almost a year after listing on the New York Stock Exchange, Pinterest’s stock is riding on high, as usage and marketing uptake continues to surge. On Thursday, Pinterest posted stronger-than-expected fourth-quarter results, ending 2019 in style, and setting the scene for a very strong 2020. Pinterest …
Facebook Trims Audience Network’s Mobile Campaigns Six weeks into 2020 and the much-heralded online privacy squeeze is well underway for marketers. The latest casualty being the mobile web arm of Facebook’s Audience Network, set to be wound back on the 11th April. Facebook Spokesperson, via Publisher section: “We’ve made this decision based on where we …
YouTube Marketing Spend Up 36% To $15bn In 2019 After 15 years of avoiding the YouTube ad revenue question, Google finally broke rank on Monday and spilled the beans. YouTube is now one of the fastest growing areas of Google’s ad business. According to parent company Alphabet’s fourth quarter earnings report, YouTube ended 2019 on a …