New Story Stickers Allow Cash-Strapped SMEs To Cash In Small business represents a sizeable part of Google and Facebook's global turnover. Therefore, over the past month, both have rolled out a variety of features to help support businesses impacted by COVID-19 during this time. While both have ad credits and funding on the table, the […]
Instagram Launches “Gift Cards” For Businesses To Sell Read More »
Create 6- or 15-Second Videos On The Fly Video performance via social channels can be a bit of a mixed bag, with performance varying from channel to channel. YouTube is a rockstar, but few marketers understand how to make it work. Facebook stripped back video in the News Feed in early 2018. LinkedIn’s only really
YouTube Launches Free DIY Video Tool Read More »
Live In Lockdown With around 2.5 billion people worldwide operating under some kind of lockdown, the demand for human connection has never been stronger. In a virtual sense, the most effective means of achieving this is via live-streaming, hence enterprise video conferencing tool Zoom's entry into the vernacular. With the accompanying terrors of Zoombombing etc.
Facebook Shifts Focus To Live Video Read More »
Ad Spend Down But Not Out Earlier this month, eMarketer updated its global advertising forecast, writing down spend levels due to the impact of COVID-19. Jasmine Enberg, eMarketer Senior Analyst “In 2020, we expect total media ad spending worldwide will reach $691.7 billion, up by 7.0% from 2019. That’s a decrease from our previous forecast
Organic Social Grows In Focus As Social Ad Spend Culled Read More »
Ad Disapprovals & Spam Notifications Explode As Facebook AI Struggles Surging consumer usage and moderation challenges are likely to spell trouble this week for communicators on Facebook and Instagram, according to Mark Zuckerberg. With unprecedented numbers of people working from home, deciding to stay home, forced into self-isolation or being out-of-work, time online is mushrooming.
Facebook Campaigns Melting down Due To COVID-19 Read More »
Instagram Rolls Out Red Carpet For Creators In YouTube Challenge Instagram advertising is growing gangbusters. Despite being a fraction of the size of YouTube (YouTube reaches circa 80% of web using Aussies and Kiwis to Insta's 55%), Instagram advertising dominates its much bigger rival, in terms of marketing investment. In 2019, Instagram was estimated to
Instagram Ads Coming To IGTV Read More »
Social Media Audience Fatigue Is A Silent Campaign Killer Audience fatigue is a real issue when running social media campaigns. Unlike, say, within search. After all, how many times a year do you search "cheap flights to London"? Search, be it paid or organic, tends to unlock fresh audiences daily, which is why Google Ads
What’s up with Facebook Audience Fatigue Read More »
Facebook Engagement Remains Flat, While Instagram Drops 23% Social media engagement is a fickle beast. Not only does it vary between channels. No surprises there. But, it also varies considerably between industries. As the latest version of Rival IQs annual Social Media Industry Benchmark Report makes clear. The data draws on the social media performance of
[NEW STUDY] Social Engagement Rates By Vertical Read More »
Reddit Is Fast Becoming A Serious Marketing Channel Reddit is one of marketing’s great underutilised opportunities. According to Alexa, it’s the fifth top digital property in both Australia and New Zealand. Only trailing the big three, Google, Facebook and YouTube in Australia. While in NZ, it trails the same, plus Trade Me. In December, Reddit
Reddit Chasing Marketing Dollars With Trending Takeovers Read More »
For 60+ Second Facebook Vids, Users Watch <5% On AVG Socialbakers most recent data makes grim reading for social media marketers. Confirming suspicions that many in the industry have long harboured… Facebook video is not quite as good as it’s made out to be. To put it mildly. According to Socialbakers 2019 Q4 Trends Report,
[STUDY] Facebook Video Watch Time: 4.57 Seconds On Average Read More »