Study: Instagram Engagement Down Steeply Since May A recent study appears to have confirmed what many in industry have grumbled about of late, that Instagram engagement is falling. Alex Micu, one of the individuals behind the viral Instagram Egg, is one of many voicing frustrations with Instagram organic reach. Trust Insights, a marketing data and …
Latest Algorithm Update Likely To Be Minefield For Health Social Posts Facebook has announced two algorithm ranking updates, which went live in June, in an attempt to reduce sensationalist content related to health and well-being. The exact update sounds reasonably innocuous, reducing visibility for: Posts with exaggerated or sensational health claims Posts attempting to sell …
Instagram Dips Its Toe Into Search Engine Marketing With Explore Ads Instagram has this week announced the launch of the latest addition to its rapidly growing ad business… Explore. With over 500 million Instagrammers using Explore monthly, it was only a matter of time before the ads rolled out. In fact, SMK blogged on the …
GMB's New Feature Extravaganza Fuses Social & Search Google has sparked off another digital landgrab for marketers as it releases a slew of updates for Google My Business (GMB). Google’s latest move puts Google My Business in closer competition with Facebook, Instagram and other social players. In some ways, perhaps, even ahead. Launched in 2014, …
Google My Business Ramps Up For 150m Businesses Worldwide Read More »
Renewed Facebook Community Management Focus Prompts Ranking Changes At May’s Facebook F8 Mark Zuckerberg spelt out Facebook’s development roadmap for the next two-three years. One of the key themes was the reprioritisation of community. Or, if you like, a focus on putting the ‘social’ back into social media. Since, alas, in recent years, social platforms …
This week’s guest blog spot is from Analise Trotter, Head of Delivery at Hoozu. Hoozu leads data-driven, creative influencer marketing activity for leading brands. From Micros to Macros, Is Anyone Not An Influencer On Instagram? According to a recent study, there are over 500,000 active influencers operating on Instagram alone. That’s 39% of all Instagram …
Standing Out Amongst 500k Influencers On Instagram Read More »
Branded Content Ads Will See Instagram Influencer Spend Explode Instagram advertisers can now convert organic influencer posts into ads, with the launch of its new Branded Content Ads. As SMK featured in March, the new ad product has been under development with select brands since 2018 and will be available to all advertisers in the …
eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Feed updates start to bite. Daily Facebook usage in 2019 is expected to remain at 38 minutes per person per day, dropping to …
Facebook Usage Dropping From 2017 High, While Instagram Peaks Read More »
Google's Latest Redesign Shifts Search Closer To Social News Feeds With each passing year, social media marketing resembles search engine optimisation (SEO) more and more. A recent case-in-point is Facebook’s new off-social News Feed ranking signal, Click-Gap. However, if Google’s latest redesign of search engine results is anything to go by, the feeling may be …
Google’s Redesigned Search Engine Results: Spot The Ads… Read More »
500+ Million People Use Instagram Explore Each Month As part of Instagram’s ongoing 2019 redesign, the platform has announced a series of updates for its important Explore discovery feature. Instagram Explore drives 20% of Instagram usage, according to Mark Zuckerberg, and has 500 million people using monthly. Therefore, for Instagram, it is a crucial lever …
Instagram Revives IGTV & Expands Explore Functions Read More »