News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which […]
Facebook Shrinking Ads From 19th August Read More »
News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which
Facebook Shrinking Ads From 19th August Read More »
Six Stages Of Coping With Instagram’s Disappearing Likes As a marketer (and citizen of Earth) I presume you will have heard by now about the removal of ‘Likes’ on Instagram posts. The feature rolled out in Australia yesterday, along with several other markets. It’s a fascinating move from Instagram for a variety of reasons. We
Instagram’s Vanishing ‘Likes’: The Joke’s On Marketers Read More »
Say 'Hello' To A Simpler, More Personalised, Feature Rich Twitter Twitter has today rolled out a global redesign of Twitter.com; it’s most significant design change in seven years. To say it was a tad overdue is not an understatement. Twitter’s designers started tinkering with a web redesign back in 2017, before opening up to beta
Twitter.com Redesign, 7 Years In The Making Read More »
What A Difference A Viral ‘Gender Swap’ Filter Can Make… At the Snapchat Partner Summit in April, CEO Ev Spiegel outlined bold growth plans for the quirky messaging app: Doubling down on Gen Z Fixing its woeful Android app Extending beyond its border with Snap Kit Big bets on augmented reality (AR) via fun filters
Snapchat Usage Is Booming & Shares Are Up 200% Read More »
Instagram's Sluggish Story Ad Uptake and Influencer Clutter Will Drag Despite Instagram’s impressive recent marketing growth, eMarketer’s latest data forecasts that it will be some time before the popular photo app catches Big Blue. eMarketer’s estimate, reported by Axios, forecasts that Facebook will generate about $226 per user in the U.S. in 2021. Analysts expect
Marketers Will Favour Facebook Over Instagram For Some Time Read More »
Study: Instagram Engagement Down Steeply Since May A recent study appears to have confirmed what many in industry have grumbled about of late, that Instagram engagement is falling. Alex Micu, one of the individuals behind the viral Instagram Egg, is one of many voicing frustrations with Instagram organic reach. Trust Insights, a marketing data and
Instagram Brand Engagement Down 18% Read More »
Latest Algorithm Update Likely To Be Minefield For Health Social Posts Facebook has announced two algorithm ranking updates, which went live in June, in an attempt to reduce sensationalist content related to health and well-being. The exact update sounds reasonably innocuous, reducing visibility for: Posts with exaggerated or sensational health claims Posts attempting to sell
Facebook Update Squeezes Health Related Posts Read More »
Instagram Dips Its Toe Into Search Engine Marketing With Explore Ads Instagram has this week announced the launch of the latest addition to its rapidly growing ad business… Explore. With over 500 million Instagrammers using Explore monthly, it was only a matter of time before the ads rolled out. In fact, SMK blogged on the
Instagram’s New Explore Ads Launch Read More »
GMB's New Feature Extravaganza Fuses Social & Search Google has sparked off another digital landgrab for marketers as it releases a slew of updates for Google My Business (GMB). Google’s latest move puts Google My Business in closer competition with Facebook, Instagram and other social players. In some ways, perhaps, even ahead. Launched in 2014,
Google My Business Ramps Up For 150m Businesses Worldwide Read More »